STRATEGI KOMUNIKASI DALAM MENGATASI ISU KEKERASAN SEKSUAL DI PERGURUAN TINGGI: Studi Kasus pada Satuan Pencegahan dan Penanganan Kekerasan Seksual Universitas Pendidikan Indonesia

    Nadja Tsabita, - and Elly Malihah Setiadi, - and Tito Edy Priandono, - (2024) STRATEGI KOMUNIKASI DALAM MENGATASI ISU KEKERASAN SEKSUAL DI PERGURUAN TINGGI: Studi Kasus pada Satuan Pencegahan dan Penanganan Kekerasan Seksual Universitas Pendidikan Indonesia. S1 thesis, Universitas Pendidikan Indonesia.

    Abstract

    Penelitian ini menganalisis strategi komunikasi Satuan Pencegahan dan Penanganan Kekerasan Seksual (SPPKS) Universitas Pendidikan Indonesia (UPI) dalam mencegah dan menangani kekerasan seksual dengan pendekatan Social and Behaviour Change Communication (SBCC). Fokus utama meliputi advokasi kebijakan, mobilisasi sosial, dan komunikasi perubahan perilaku (BCC) yang dirancang berdasarkan segmentasi audiens dan tujuan strategis. Penelitian ini menggunakan metode kualitatif deskriptif melalui wawancara mendalam dan analisis dokumen. Hasil menunjukkan bahwa SPPKS mengembangkan pendekatan proaktif, reaktif, dan kolaboratif untuk mendorong perubahan sikap, peningkatan pelaporan, dan partisipasi aktif sivitas akademika. Advokasi menghasilkan kebijakan responsif seperti Peraturan Rektor dan integrasi modul kekerasan seksual dalam sistem akademik, sementara mobilisasi sosial melibatkan jejaring internal dan eksternal secara aktif. Pendekatan BCC dilakukan melalui layanan konseling, kampanye edukatif, dan pemanfaatan media digital, termasuk inovasi fitur pop-up dalam aplikasi pembelajaran. Evaluasi berkala menunjukkan dampak positif berupa peningkatan kesadaran, keberanian melapor, dan kehati-hatian berperilaku, meskipun tantangan seperti keterbatasan sumber daya dan kompleksitas kasus digital tetap ada. Penelitian merekomendasikan penguatan jaringan, edukasi berbasis digital, dan evaluasi berkelanjutan demi mewujudkan kampus yang aman, inklusif, dan bebas dari kekerasan seksual. This study analyzes the communication strategies implemented by the Sexual Violence Prevention and Handling Unit (SPPKS) at Universitas Pendidikan Indonesia (UPI) in preventing and addressing sexual violence using the Social and Behaviour Change Communication (SBCC) approach. The focus includes policy advocacy, social mobilization, and behavior change communication (BCC), all designed based on audience segmentation and strategic goals. A descriptive qualitative method was used, involving in-depth interviews and document analysis. Findings show that SPPKS developed proactive, reactive, and collaborative approaches to encourage attitude change, increase reporting, and promote active participation from the academic community. Advocacy efforts led to responsive policies such as the issuance of a Rector’s Regulation and the integration of sexual violence modules into the academic system, while social mobilization engaged internal and external networks actively. The BCC approach was implemented through counseling services, educational campaigns, and the use of digital media, including the innovative use of pop-up features in student learning applications. Regular evaluations revealed positive impacts in raising awareness, building trust to report cases, and fostering cautious behavior, despite ongoing challenges such as limited resources and the complexity of digital-based cases. The study recommends strengthening networks, expanding digital education, and implementing continuous evaluations to foster a safe, inclusive, and violence-free campus environment

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    Official URL: https://repository.upi.edu/
    Item Type: Thesis (S1)
    Additional Information: https://scholar.google.com/citations?view_op=list_works&hl=en&authuser=1&user=eTXTVDYAAAAJ ID SINTA Dosen Pembimbing Elly Malihah Setiadi: 5978468 Tito Edy Priandono: 6146591
    Uncontrolled Keywords: Strategi komunikasi, Advokasi kebijakan, Mobilisasi sosial, Perubahan perilaku, Kekerasan seksual Communication strategy, Policy advocacy, Social mobilization, Behavior change, Sexual violence, SPPKS, UPI
    Subjects: H Social Sciences > H Social Sciences (General)
    P Language and Literature > P Philology. Linguistics
    Divisions: Fakultas Pendidikan Ilmu Pengetahuan Sosial > Ilmu Komunikasi
    Depositing User: Nadja Tsabita
    Date Deposited: 25 Nov 2025 07:47
    Last Modified: 25 Nov 2025 07:47
    URI: http://repository.upi.edu/id/eprint/140457

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