MALL VISITORS LOYALTY DI KOTA BANDUNG (Pengaruh Islamic Attributes dan Strategic Location dengan Islamic Religiosity sebagai Variabel Mediasi)

    Annisa Nur Habibah, - and A Jajang W. Mahri, - and Ripan Hermawan, - (2025) MALL VISITORS LOYALTY DI KOTA BANDUNG (Pengaruh Islamic Attributes dan Strategic Location dengan Islamic Religiosity sebagai Variabel Mediasi). S1 thesis, Universitas Pendidikan Indonesia.

    Abstract

    Penelitian ini berangkat dari fenomena menurunnya tingkat kunjungan mall di Kota Bandung dalam beberapa tahun terakhir serta meningkatnya kebutuhan wisatawan Muslim terhadap destinasi yang sesuai dengan nilai-nilai Islam. Penelitian ini bertujuan untuk menganalisis pengaruh Islamic Attributes dan Strategic Location terhadap Visitor Loyalty dengan Islamic Religiosity sebagai variabel mediasi. Penelitian ini menggunakan pendekatan kuantitatif dengan desain penelitian deskriptif kausalitas. Pengumpulan data dilakukan melalui penyebaran kuesioner kepada pengunjung mall di Kota Bandung. Penelitian ini menggunakan alat analisis Partial Least Square-Structural Equation Modeling (PLS-SEM) yang dioperasikan melalui perangkat lunak SmartPLS. Hasil penelitian deskriptif menunjukkan bahwa mayoritas pengunjung mall memiliki tingkat religiusitas yang tinggi dan mengapresiasi keberadaan fasilitas yang sejalan dengan nilai nilai Islam. Hasil pengujian menunjukkan bahwa Islamic Attributes dan Strategic Location berpengaruh secara signifikan terhadap Visitor Loyalty, baik secara langsung maupun melalui Islamic Religiosity sebagai variabel mediasi. Penelitian ini diharapkan dapat memberikan kontribusi praktis bagi pengelola pusat perbelanjaan dalam menyusun strategi berbasis nilai-nilai keislaman guna meningkatkan loyalitas pengunjung serta mendukung pengembangan pariwisata halal di Kota Bandung. This study departs from the phenomenon of declining mall visitation in Bandung City in recent years, along with the increasing demand among Muslim tourists for destinations aligned with Islamic values. The purpose of this study is to analyze the influence of Islamic Attributes and Strategic Location on Visitor Loyalty, with Islamic Religiosity as a mediating variable. This research employs a quantitative approach with a descriptive-causal research design. Data were collected through the distribution of questionnaires to mall visitors in Bandung City. The analysis was conducted using Partial Least Square-Structural Equation Modeling (PLS-SEM) with the assistance of SmartPLS software. The descriptive findings indicate that the majority of mall visitors possess a high level of religiosity and appreciate the presence of facilities that align with Islamic values. The results of hypothesis testing show that Islamic Attributes and Strategic Location have a significant effect on Visitor Loyalty, both directly and indirectly through Islamic Religiosity as a mediating variable. This study is expected to provide practical contributions for shopping center managers in formulating strategies based on Islamic values to enhance visitor loyalty and support the development of halal tourism in Bandung City.

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    Official URL: http://repository.upi.edu
    Item Type: Thesis (S1)
    Additional Information: ID SINTA PEMBIMBING 6005860
    Uncontrolled Keywords: Islamic Attributes, Islamic Religiosity, PLS-SEM, Strategic Location, Visitor Loyalty
    Subjects: H Social Sciences > HB Economic Theory
    L Education > L Education (General)
    Divisions: Fakultas Pendidikan Ekonomi dan Bisnis > Ilmu Ekonomi dan Keuangan Islam
    Depositing User: Annisa Nur Habibah
    Date Deposited: 23 Sep 2025 06:52
    Last Modified: 23 Sep 2025 06:52
    URI: http://repository.upi.edu/id/eprint/140371

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