Choirunisa Mukaromah, - and Rosita, - and Sri Marhanah, - (2025) PENGARUH DAYA TARIK, HARGA, FASILITAS DAN KUALITAS PELAYANAN TERHADAP KEPUASAN WISATAWAN DI OBELIX SEA VIEW. S1 thesis, Universitas Pendidikan Indonesia.
Abstract
Penelitian ini dilatarbelakangi oleh pentingnya memahami sejauh mana faktor-faktor seperti daya tarik, harga, fasilitas dan kualitas pelayanan mempengaruhi kepuasan wisatawan, khususnya pada destinasi wisata yang sedang berkembang seperti Obelix Sea View Yogyakarta. Tujuan dari penelitian ini adalah untuk menganalisis pengaruh masing-masing variabel tersebut baik secara parsial maupun simultan terhadap kepuasan wisatawan. Penelitian ini merupakan penelitian kuantitatif dengan pendekatan deskriptif. Data primer dikumpulkan menggunakan instrumen kuesioner yang disebarkan kepada 250 responden yang telah berkunjung ke Obelix Sea View. Data yang terkumpul dianalisis menggunakan regresi linear berganda dengan bantuan perangkat lunak IBM SPSS versi 23. Hasil penelitian menunjukkan bahwa secara parsial, daya tarik, harga, fasilitas dan kualitas pelayanan berpengaruh signifikan terhadap kepuasan wisatawan. Secara simultan, keempat variabel tersebut juga berpengaruh signifikan. Koefisien determinasi menunjukkan bahwa daya tarik, harga, fasilitas dan kualitas pelayanan berkontribusi sebesar 61,7% terhadap kepuasan wisatawan. Temuan ini menunjukkan bahwa optimalisasi faktor-faktor tersebut penting untuk meningkatkan tingkat kepuasan wisatawan di Obelix Sea View. This study was motived by the importance of understanding the extent to which factors such as attractiveness, price, facilities and service quality influence tourist satisfaction, particularly in developing tourist destinations such as Obelix Sea View Yogyakarta. The Objective of this study is to analyze the influence of each variable, both partially and simultaneously, on tourist satisfaction. This study uses a quantitative method with a descriptive approach. Primary data was collected through a questionnaire administered to 250 respondents and analyzed using multiple linear regression with the assistance of IBM SPSS version 23. The results of the study indicate that, individually, attractiveness, price, facilities, and service quality significantly influence. The coefficient of determination indicates that attraction, price, facilities and service quality contribute 61.7% to tourist satisfaction. These findings indicate that optimizing these factors is important for increasing tourist satisfaction at Obelix Sea View.
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| Item Type: | Thesis (S1) |
|---|---|
| Additional Information: | https://scholar.google.com/citations?hl=en&user=FMzago4AAAAJ ID SINTA Dosen Pembimbing : Rosita: 5997470 Sri Marhanah: 5993537 |
| Uncontrolled Keywords: | Daya Tarik, Harga, Fasilitas, Kualitas Pelayanan, Kepuasan Wisatawan Attraction, Price, Facilities, Service Quality, Tourist Satisfaction |
| Subjects: | G Geography. Anthropology. Recreation > GV Recreation Leisure L Education > L Education (General) |
| Divisions: | Fakultas Pendidikan Ilmu Pengetahuan Sosial > Manajemen Resort & Leisure |
| Depositing User: | Choirunisa Mukaromah |
| Date Deposited: | 23 Sep 2025 02:22 |
| Last Modified: | 23 Sep 2025 02:22 |
| URI: | http://repository.upi.edu/id/eprint/140325 |
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