PENGARUH DUKUNGAN SOSIAL BUDAYA PEERGROUP TERHADAP PERILAKU PUBLIC DISPLAY OF AFFECTION (PDA) DI INSTAGRAM PADA GENERASI Z

    Adinda Tri Alfiyah Arifin, - and Mirna Nur Alia Abdullah, - and Fajar Nugraha Asyahidda, - (2025) PENGARUH DUKUNGAN SOSIAL BUDAYA PEERGROUP TERHADAP PERILAKU PUBLIC DISPLAY OF AFFECTION (PDA) DI INSTAGRAM PADA GENERASI Z. S1 thesis, Universitas Pendidikan Indonesia.

    Abstract

    Fenomena Public Display of Affection (PDA) di media sosial, khususnya Instagram, menjadi salah satu bentuk ekspresi kasih sayang yang marak dilakukan Generasi Z. Perilaku ini tidak terlepas dari pengaruh teman sebaya dan nilai budaya yang berkembang di lingkungannya. Penelitian ini bertujuan untuk: (1) mengukur tingkat pemahaman Generasi Z tentang dukungan sosial budaya peergroup di Instagram, (2) menganalisis tingkat pemahaman Generasi Z tentang konsep PDA di Instagram, dan (3) menganalisis pengaruh dukungan sosial budaya teman sebaya terhadap perilaku PDA di Instagram pada Generasi Z. Penelitian menggunakan metode kuantitatif dengan teknik purposive sampling, melibatkan 384 responden berusia 13–28 tahun. Instrumen pengumpulan data berupa kuesioner serta analisis data menggunakan deskriptif dan regresi linear sederhana. Hasil penelitian yang di dapat dari penelitian ini adalah: (1) tingkat pemahaman dukungan sosial budaya Peergroup di Instagram pada Generasi Z berada pada kategori sedang, (2) tingkat pemahaman Public Display of Affection (PDA) pada Generasi Z di media sosial Instagram berada pada kategori sedang, dan (3) dukungan sosial budaya teman sebaya berpengaruh signifikan terhadap perilaku PDA di Instagram dengan nilai R² sebesar 0,568, yang berarti 56,8% variasi perilaku PDA. Simpulan penelitian ini adalah semakin tinggi dukungan sosial budaya dari teman sebaya, semakin besar kecenderungan Generasi Z menampilkan PDA di Instagram. Implikasi dari temuan ini mengarah pada perlunya pendidikan literasi digital dan penguatan norma budaya untuk mengarahkan perilaku bermedia sosial yang selaras dengan etika dan nilai sosial yang berlaku. The phenomenon of Public Display of Affection (PDA) on social media, especially Instagram, has become a form of expression of affection that is widely practiced by Generation Z. This behavior is inseparable from the influence of peers and cultural values that develop in their environment. This study aims to: (1) measure the level of understanding of Generation Z about peer group socio-cultural support on Instagram, (2) analyze the level of understanding of Generation Z about the concept of PDA on Instagram, and (3) analyze the influence of peer socio-cultural support on PDA behavior on Instagram in Generation Z. The study used a quantitative method with a purposive sampling technique, involving 384 respondents aged 13–28 years. The data collection instrument was a questionnaire and data analysis used descriptive and simple linear regression. The results of this study are: (1) the level of understanding of Peergroup socio-cultural support on Instagram in generation Z is in the moderate category, (2) the level of understanding of Public Display of Affection (PDA) in generation Z on Instagram social media is in the moderate category, and (3) peer socio-cultural support has a significant effect on PDA behavior on Instagram with an R² value of 0.568, which means 56.8% of the variation in PDA behavior. The conclusion of this study is that the higher the socio-cultural support from peers, the greater the tendency for Generation Z to display PDA on Instagram. The implications of these findings point to the need for digital literacy education and strengthening cultural norms to direct social media behavior that is in line with applicable ethics and social values.

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    Official URL: https://repository.upi.edu
    Item Type: Thesis (S1)
    Additional Information: https://scholar.google.com/citations?view_op=list_works&hl=en&user=7ZqtE ID SINTA Dosen Pembimbing Mirna Nur Alia Abdullah: 5993465 Fajar Nugraha Asyahidda: 6682474
    Uncontrolled Keywords: Dukungan Sosial Budaya, Generasi Z, Instagram, Public Display of Affection, Teman Sebaya Generation Z, Instagram, Peer Group, Public Display of Affection, Socio-Cultural Support
    Subjects: H Social Sciences > HM Sociology
    H Social Sciences > HQ The family. Marriage. Woman
    L Education > L Education (General)
    Divisions: Fakultas Pendidikan Ilmu Pengetahuan Sosial > Sosiologi
    Depositing User: Adinda Tri Alfiyah Arifin
    Date Deposited: 22 Sep 2025 09:18
    Last Modified: 22 Sep 2025 09:18
    URI: http://repository.upi.edu/id/eprint/140178

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