HUBUNGAN INTENSITAS PAPARAN KONTEN KOMEDI “MUTANT” DI YOUTUBE TRETAN UNIVERSE TERHADAP PEMBENTUKAN STIGMA PENYANDANG DISABILITAS PADA GENERASI Z DI KOTA BANDUNG

Rifky Permana, - and Siti Nurbayani K, - and Pandu Hyangsewu, - (2025) HUBUNGAN INTENSITAS PAPARAN KONTEN KOMEDI “MUTANT” DI YOUTUBE TRETAN UNIVERSE TERHADAP PEMBENTUKAN STIGMA PENYANDANG DISABILITAS PADA GENERASI Z DI KOTA BANDUNG. S1 thesis, Universitas Pendidikan Indonesia.

Abstract

Penelitian ini bertujuan menguji sejauh mana intensitas paparan seri komedi “Mutant” di YouTube Tretan Universe berhubungan dengan pembentukan stigma terhadap penyandang disabilitas pada Generasi Z di Kota Bandung. Representasi humor setara dalam “Mutant” dipandang mampu menantang stereotip negatif yang lazim ditemui di media arus utama. Menggunakan pendekatan kuantitatif deskriptif-korelasional, penelitian melibatkan 384 responden berusia 16-24 tahun yang dipilih melalui purposive sampling. Data diperoleh via angket daring skala Likert empat tingkat dan dianalisis dengan uji Mann-Whitney U untuk perbedaan antarkelompok serta korelasi rank Spearman untuk hubungan antarvariabel. Hasil menunjukkan mayoritas responden memiliki tingkat intensitas paparan cukup sering dan tingkat pembentukan stigma ke arah positif. Kelompok yang sering menonton menampilkan tingkat stigma yang signifikan lebih rendah dibandingkan dengan kelompok jarang menonton, menandakan perbedaan persepsi nyata. Korelasi Spearman mengungkap hubungan positif sedang antara paparan konten dan penurunan stigma: semakin tinggi frekuensi serta keterlibatan penonton, semakin inklusif pandangan mereka. Hasil menegaskan bahwa paparan berulang terhadap konten yang merepresentasikan penyandang disabilitas sebagai subjek setara melalui dark jokes dan interaksi partisipatif dapat mengikis jarak sosial, menggeser rasa kasihan menuju penghargaan berbasis hak, serta membuka ruang diskursif bagi nilai kesetaraan. Studi ini merekomendasikan kolaborasi kreator, pendidik, dan lembaga advokasi untuk memperbanyak konten hiburan edukatif, meningkatkan literasi media kritis, dan memperkuat kebijakan platform demi memperluas narasi positif tentang disabilitas. Penelitian lanjutan disarankan mengeksplorasi variabel mediasi seperti empati dan pengalaman langsung guna memperdalam pemahaman efek kultivasi media digital terhadap sikap inklusif dan mencari pendekatan inklusif yang lebih sesuai dengan karakterisitik masyarakat Indonesia. This study investigates the relationship between exposure to the comedy series ”Mutant” on the Tretan Universe YouTube channel and the formation of stigma toward individuals with disabilities among Generation Z in Bandung City. The series’s approach to equal-humor representation is posited as a challenge to the negative stereotypes commonly perpetuated by mainstream media. Employing a descriptive-correlational quantitative methodology, the research involved 384 respondents purposively sampled from the 16–24 age range. Data were collected through a four-point Likert scale online questionnaire and analyzed using the Mann–Whitney U test to compare group differences, and Spearman’s rank correlation to examine variable correlations Findings reveal that most respondents experience moderate to frequent exposure to the content and demonstrate a tendency toward positive transformation of the stigma. Respondents who frequently viewed the series exhibited significantly lower stigma levels than those with rare exposure, indicating notable differences in perception. Additionally, Spearman’s analysis identified a moderate positive association between frequency/engagement with the content and stigma reduction, suggesting that increased exposure and participatory viewing foster more inclusive attitudes. The study highlights the potential of repeated exposure to content that portrays people with disabilities as equals, employing dark humor and participatory interaction to reduce social distance, shift public sentiment from pity to rights-based appreciation, and create discursive spaces for equality. Recommendations include collaborative initiatives among content creators, educators, and advocacy organizations to expand educational entertainment, elevate critical media literacy, and refine platform policies to amplify positive disability narratives. Future research is encouraged to examine mediating variables, such as empathy and direct experiences, to deepen the understanding of digital media’s cultivation effects on inclusive attitudes and to design culturally adaptive approaches for Indonesian society.

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Item Type:	Thesis (S1)
Additional Information:	https://scholar.google.com/citations?view_op=list_works&hl=en&authuser=5&user=Aue3S6UAAAAJ ID SINTA Dosen Pembimbing SITI NURBAYANI K: 5976314 PANDU HYANGSEWU: 6656623
Uncontrolled Keywords:	Media Sosial, Generasi Z, Representasi Media, Stigma Disabilitas, YouTube Disability Stigma, Generation Z, Media Representation, Social Media, YouTube
Subjects:	H Social Sciences > H Social Sciences (General) H Social Sciences > HM Sociology H Social Sciences > HN Social history and conditions. Social problems. Social reform H Social Sciences > HT Communities. Classes. Races H Social Sciences > HV Social pathology. Social and public welfare L Education > L Education (General)
Divisions:	Fakultas Pendidikan Ilmu Pengetahuan Sosial > Sosiologi
Depositing User:	Rifky Permana
Date Deposited:	18 Sep 2025 04:27
Last Modified:	18 Sep 2025 04:27
URI:	http://repository.upi.edu/id/eprint/139717

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