Widya Sri Nur Aeni, - and Yani Achdiani, - and Nindita Fajria Utami, - (2025) PENGARUH KEBIASAAN NONGKRONG DI COFFEE SHOP TERHADAP GAYA HIDUP KONSUMTIF MAHASISWA DI KOTA BANDUNG. S1 thesis, Universitas Pendidikan Indonesia.
Abstract
Penelitian ini bertujuan untuk mengetahui pengaruh kebiasaan nongkrong di coffee shop terhadap gaya hidup konsumtif mahasiswa generasi Z di Kota Bandung. Fenomena nongkrong di coffee shop tidak hanya sekadar aktivitas mengisi waktu luang, tetapi telah berkembang menjadi bagian dari gaya hidup yang dipengaruhi oleh tren, media sosial, dan kebutuhan akan eksistensi diri. Metode penelitian yang digunakan adalah kuantitatif dengan pendekatan deskriptif. Populasi penelitian adalah mahasiswa generasi Z yang aktif berkuliah di Kota Bandung, dengan jumlah sampel 400 responden yang dipilih menggunakan teknik purposive sampling. Instrumen penelitian berupa angket yang telah diuji validitas dan reliabilitasnya. Analisis data dilakukan menggunakan uji korelasi Rank Spearman untuk mengukur arah kekuatan hubungan antara variabel kebiasaan nongkrong (X) dan gaya hidup konsumtif (Y). Hasil penelitian menunjukkan nilai koefisien korelasi sebesar 0,698 yang mengindikasikan hubungan yang kuat dan positif antara kebiasaan nongkrong di coffee shop dengan gaya hidup konsumtif mahasiswa. Artinya, semakin sering mahasiswa melakukan aktivitas nongkrong, semakin tinggi pula kecenderungan mereka untuk berperilaku konsumtif. Kesimpulan penelitian ini menegaskan bahwa kebiasaan nongkrong berkontribusi terhadap pembentukan pola konsumsi mahasiswa, baik dari sisi frekuensi, pemilihan tempat, maupun pengaruh media sosial dalam mempresentasikan gaya hidup. Temuan ini diharapkan dapat menjadi bahan kajian dalam memahami perilaku konsumtif generasi Z dan memberikan masukan bagi mahasiswa untuk lebih bijak dalam mengelola pola konsumsi mereka. This study aims to determine the influence of the habit of hanging out in coffee shops on the consumer lifestyle of generation Z students in Bandung City. The phenomenon of hanging out in coffee shops is not just an activity to fill spare time, but has developed into a part of a lifestyle influenced by trends, social media, and the need for self-existence. The research method used is quantitative with a descriptive approach. The study population is generation Z students who are actively studying in Bandung City, with a sample of 400 respondents selected using a purposive sampling technique. The research instrument is a questionnaire that has been tested for validity and reliability. Data analysis was carried out using the Spearman Rank correlation test to measure the direction of the strength of the relationship between the variables of hanging out habits (X) and consumptive lifestyle (Y). The results showed a correlation coefficient value of 0.698, which indicates a strong and positive relationship between the habit of hanging out in coffee shops and the student's consumptive lifestyle. This means that the more often students hang out, the higher their tendency to behave in a consumptive manner. The conclusion of this study confirms that the habit of hanging out contributes to the formation of college students' consumption patterns, both in terms of frequency, choice of venue, and the influence of social media in presenting lifestyles. These findings are expected to provide research material in understanding Generation Z's consumer behavior and provide input for students to be more discerning in managing their consumption patterns.
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| Item Type: | Thesis (S1) |
|---|---|
| Additional Information: | https://scholar.google.com/citations?hl=en&user=qTRuQ-8AAAAJ ID SINTA Dosen Pembimbing: Yani Achdiani: 6122039 Nindita Fajria Utami: 6682469 |
| Uncontrolled Keywords: | nongkrong, coffee shop, gaya hidup konsumtif, mahasiswa, generasi z hanging out, coffee shop, consumptive lifestyle, college students, generation z |
| Subjects: | H Social Sciences > HF Commerce H Social Sciences > HN Social history and conditions. Social problems. Social reform L Education > LC Special aspects of education |
| Divisions: | Fakultas Pendidikan Ilmu Pengetahuan Sosial > Sosiologi |
| Depositing User: | W Widya Sri Nur Aeni |
| Date Deposited: | 15 Sep 2025 02:31 |
| Last Modified: | 24 Sep 2025 06:57 |
| URI: | http://repository.upi.edu/id/eprint/139261 |
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