HUBUNGAN USER EXPERIENCE TOUCHSCREEN DISPLAY DENGAN TINGKAT KETERLIBATAN PENGUNJUNG GENERASI Z DI MUSEUM GEOLOGI BANDUNG

Alifa Baiduri Hayatunnufus, - and Angga Hadiapurwa, - and Lutfi Khoerunnisa, - (2025) HUBUNGAN USER EXPERIENCE TOUCHSCREEN DISPLAY DENGAN TINGKAT KETERLIBATAN PENGUNJUNG GENERASI Z DI MUSEUM GEOLOGI BANDUNG. S1 thesis, Universitas Pendidikan Indonesia.

Abstract

Perkembangan teknologi digital mendorong museum bertransformasi menjadi ruang edukasi interaktif yang lebih relevan bagi generasi muda. Museum kini tidak hanya berfungsi sebagai tempat penyimpanan dan pameran koleksi, tetapi juga dituntut menghadirkan pengalaman yang menarik dan mendorong partisipasi aktif pengunjung. Penelitian ini bertujuan menganalisis hubungan antara user experience (UX) pada penggunaan touchscreen display dengan tingkat keterlibatan pengunjung Generasi Z di Museum Geologi Bandung. Penelitian menggunakan pendekatan kuantitatif dengan metode survei korelasional. Instrumen penelitian berupa kuesioner berbasis skala Likert yang disebarkan kepada 132 responden pelajar dan mahasiswa Generasi Z yang dipilih melalui teknik purposive sampling. Hasil penelitian menunjukkan adanya hubungan yang sangat kuat, positif, dan signifikan antara user Experience (UX) touchscreen display dengan keterlibatan pengunjung. Temuan ini menegaskan pentingnya penggunaan teknologi interaktif di museum untuk meningkatkan daya tarik, relevansi, dan edukasi bagi generasi muda. The rapid development of digital technology has driven museums to transform into interactive educational spaces that are more relevant to younger generations. Museums today no longer function solely as institutions for storing and exhibiting collections, but are also expected to provide meaningful experiences that encourage active visitor participation. This study aims to analyze the relationship between user experience (UX) in the use of touchscreen displays and the engagement level of Generation Z visitors at the Geological Museum Bandung. The research employed a quantitative approach with a correlational survey method. The instrument used was a Likert-scale questionnaire distributed to 132 respondents consisting of Generation Z students, selected through purposive sampling. The findings indicate a very strong, positive, and significant relationship between touchscreen display user experience and visitor engagement. These results highlight the importance of utilizing interactive technologies in museums to enhance attractiveness, relevance, and educational value for younger generations.

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Item Type:	Thesis (S1)
Additional Information:	https://scholar.google.com/citations?user=sgwFtxgAAAAJ&hl=en ID Dosen Pembimbing: Bapak Angga Hadiapurwa : 5989706 Ibu Lutfi Khoerunnisa : 6841487
Uncontrolled Keywords:	Generasi Z, Keterlibatan Pengunjung, Museum Geologi Bandung, Touchscreen Display, User Experience. Generation Z, Geological Museum Bandung, Touchscreen Display, User Experience, Visitor Engagement.
Subjects:	H Social Sciences > H Social Sciences (General) L Education > L Education (General) Z Bibliography. Library Science. Information Resources > Z665 Library Science. Information Science
Divisions:	Fakultas Ilmu Pendidikan > Program Studi Perpustakaan dan Informasi
Depositing User:	Alifa Baiduri Hayatunnufus
Date Deposited:	16 Sep 2025 01:23
Last Modified:	16 Sep 2025 01:23
URI:	http://repository.upi.edu/id/eprint/139131

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