Azizah Hafshah Hafsari, - and Hana Silvana, - and Suci Yanti Ramadhan, - (2025) PENGEMBANGAN MEDIA PROMOSI BERBASIS INSTAGRAM DI PERPUSTAKAAN SEKOLAH: Design and Development di Perpustakaan Madrasah Aliyah Negeri 2 Kota Bogor. S1 thesis, Universitas Pendidikan Indonesia.
Abstract
Perkembangan teknologi saat ini membawa perubahan termasuk perubahan penyampaian informasi dalam bentuk digital di perpustakaan. Perpustakaan sekolah perlu memberikan layanan informasi yang efektif kepada siswa. Dalam rangka mencapai tujuan, perpustakaan sekolah perlu mengoptimalkan teknologi sebagai sarana untuk menyampaikan informasi kepada siswa secara efektif dengan menerapkan pendekatan yang inovatif sebagai strategi promosi. Perpustakaan MA Negeri 2 Kota Bogor memanfaatkan media sosial Instagram pada akun @pusman2kotabogor sebagai platform penyebaran informasi yang relevan dengan kebutuhan siswa. Penelitian ini bertujuan untuk merancang dan mengembangkan media promosi perpustakaan melalui platform Instagram secara efektif. Tujuan dibuatnya pengembangan media promosi dikarenakan masih banyaknya siswa yang belum mengenal perpustakaan MA Negeri 2 Kota Bogor seperti koleksi-koleksi perpustakaan, layanan, dan pemanfaatan fasilitas perpustakaan yang belum optimal. Metode penelitian yang digunakan yaitu Design and Development. Partisipan penelitian terdiri dari satu ahli media, satu ahli konten, dan 92 siswa MA Negeri 2 Kota Bogor. Teknik pengumpulan data menggunakan angket Google Form sedangkan teknik analisis data menggunakan statistik deskriptif dengan Skala Likert sebagai acuan penilaian. Hasil penelitian menunjukkan bahwa pengembangan konten video promosi perpustakaan telah layak digunakan sebagai media promosi perpustakaan dan dapat dipahami berdasarkan penilaian menggunakan aspek kriteria penggunaan media promosi yaitu Online Communities, Interaction, Sharing of Content, Accessibility, dan Credibility oleh siswa MA Negeri 2 Kota Bogor. The advancement of technology today has brought significant changes, including the transformation of information delivery into digital formats within libraries. School libraries need to provide effective information services for students. In order to achieve its goals, school libraries must optimize technology as a means to convey information to students effectively by implementing innovative approaches as a promotional strategy. The library of MA Negeri 2 Kota Bogor utilizes the Instagram account @pusman2kotabogor as a platform to distribute information relevant to students' needs. This research aims to design and develop library promotional media through the Instagram platform effectively. The development initiative is driven by the fact that many students are still unfamiliar with the library at MA Negeri 2 Kota Bogor, its collections, services, and facilities remain underutilized. This research adopts the Design and Development method. The research participants include one media expert, one content expert, and 92 students of MA Negeri 2 Kota Bogor. Data were collected using Google Form questionnaires while data analysis descriptive statistics with a Likert scale as the reference for assessment. The results of the study indicate that the development of the library promotional video content is easy to be used as a library promotional medium and can be understood based on the assessment using the criteria for promotional media, namely Online Communities, Interaction, Sharing of Content, Accessibility, and Credibility by the students of MA Negeri 2 Kota Bogor.
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S_PSPI_2109200_Chapter1.pdf Download (354kB) |
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S_PSPI_2109200_Chapter2.pdf Restricted to Staf Perpustakaan Download (279kB) |
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| Item Type: | Thesis (S1) |
|---|---|
| Additional Information: | https://scholar.google.com/citations?hl=en&user=hB58XbYAAAAJ ID SINTA Dosen Pembimbing: Hana Silvana: 5994816 Suci Yanti Ramadhan: 6841541 |
| Uncontrolled Keywords: | Instagram, Konten Video, Perpustakaan Sekolah, Promosi Perpustakaan Instagram, Library Promotion, School Library, Video Content |
| Subjects: | L Education > L Education (General) Z Bibliography. Library Science. Information Resources > Z665 Library Science. Information Science Z Bibliography. Library Science. Information Resources > Z719 Libraries (General) |
| Divisions: | Fakultas Ilmu Pendidikan > Program Studi Perpustakaan dan Informasi |
| Depositing User: | Azizah Hafshah Hafsari |
| Date Deposited: | 13 Sep 2025 13:28 |
| Last Modified: | 13 Sep 2025 13:28 |
| URI: | http://repository.upi.edu/id/eprint/138960 |
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