PENGARUH MOTIVASI, PENGALAMAN DAN PERILAKU WISATAWAN PADA SOLO WOMEN TRAVELLING

Izmi Munauwarah, - and A.H Galih Kusumah, - and Eka Sakti Yudha, - (2025) PENGARUH MOTIVASI, PENGALAMAN DAN PERILAKU WISATAWAN PADA SOLO WOMEN TRAVELLING. S2 thesis, Universitas Pendidikan Indonesia.

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh motivasi, pengalaman dan perilaku wisatawan yang melakukan perjalanan solo (solo women travelling). Latar belakang penelitian didasari oleh meningkatnya fenomena perjalanan mandiri yang dilakukan oleh wisatawan perempuan, yang menuntut pemahaman lebih mendalam mengenai faktor pendorong, pengalaman, serta dampaknya terhadap kepuasan dan niat berperilaku. Penelitian ini menggunakan pendekatan kuantitatif dengan menyebarkan kuesioner kepada 314 responden yang pernah melakukan solo travelling. Analisis data dilakukan dengan menggunakan Structural Equation Modeling (SEM) berbasis AMOS. Hasil penelitian menunjukkan bahwa motivasi berpengaruh positif dan signifikan terhadap pengalaman, serta motivasi dan pengalaman secara langsung berpengaruh positif terhadap niat berperilaku. Selain itu, pengalaman terbukti memediasi hubungan antara motivasi dan perilaku wisatawan. Temuan ini menegaskan bahwa motivasi yang mendorong seseorang melakukan perjalanan solo akan meningkatkan kualitas pengalaman yang diperoleh, dan pada akhirnya memperkuat niat untuk mengulang atau merekomendasikan perjalanan tersebut. Kata kunci: Motivasi Solo Women Travelling, Pengalaman Solo Women Travelling Perilaku Wisatawan. This study aims to analyze the influence of motivation, experience, and tourist behavior in the context of solo travel (solo women travelling). The research is motivated by the growing phenomenon of independent travel among female tourists, which requires a deeper understanding of the driving factors, experiences, and their impacts on satisfaction and behavioral intentions. A quantitative approach was employed by distributing questionnaires to 314 respondents who had previously engaged in solo travel. Data were analyzed using Structural Equation Modeling (SEM) with AMOS. The findings reveal that motivation has a positive and significant effect on experience, and both motivation and experience directly influence behavioral intentions. Moreover, experience was found to mediate the relationship between motivation and tourist behavior. These results confirm that the motivation driving women to undertake solo travel enhances the quality of their experiences, which in turn strengthens their intention to repeat or recommend such travel. Keywords: motivation of solo women travelling, experience of solo women travelling, tourist behavior.

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Item Type:	Thesis (S2)
Additional Information:	SINTA ID DOSEN PEMBIMBING A.H Galih Kusumah: 5989818 Eka Sakti Yudha5978206
Uncontrolled Keywords:	PENGARUH MOTIVASI, PENGALAMAN DAN PERILAKU WISATAWAN PADA SOLO WOMEN TRAVELLING THE INFLUENCE OF MOTIVATION, EXPERIENCE AND TOURIST BEHAVIOR ON SOLO WOMEN TRAVELING
Subjects:	B Philosophy. Psychology. Religion > BF Psychology G Geography. Anthropology. Recreation > GV Recreation Leisure
Divisions:	Sekolah Pasca Sarjana > Magister Pariwisata
Depositing User:	Izmi Munauwarah
Date Deposited:	16 Sep 2025 08:06
Last Modified:	16 Sep 2025 08:06
URI:	http://repository.upi.edu/id/eprint/138666

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