PENGARUH SOSIALISASI SELF-DECLARE TERHADAP KEPUTUSAN SERTIFIKASI HALAL PADA PELAKU UMK KOTA TASIKMALAYA

Muhammad Ikhwan, - and Nandang, - and Nizza Nadya Rachmani, - (2025) PENGARUH SOSIALISASI SELF-DECLARE TERHADAP KEPUTUSAN SERTIFIKASI HALAL PADA PELAKU UMK KOTA TASIKMALAYA. S1 thesis, Universitas Pendidikan Indonesia.

Abstract

Penelitian ini dilatarbelakangi oleh rendahnya tingkat partisipasi pelaku UMK Kota Tasikmalaya dalam melakukan sertifikasi halal, meskipun pemerintah telah menyediakan skema self-declare untuk mempermudah prosesnya. Sosialisasi program ini dinilai belum optimal, sehingga banyak pelaku usaha yang belum memahami prosedur, manfaat, dan urgensi sertifikasi halal. Penelitian ini bertujuan untuk mengetahui pengaruh sosialisasi self-declare terhadap keputusan sertifikasi halal pada pelaku UMK Kota Tasikmalaya. Metode penelitian yang digunakan adalah pendekatan kuantitatif dengan jenis penelitian deskriptif dan verifikatif. Populasi penelitian adalah pelaku UMK yang belum memiliki sertifikasi halal dan memenuhi kriteria self-declare di Kota Tasikmalaya, dengan jumlah sampel 100 responden yang diperoleh melalui teknik convenience sampling. Data dikumpulkan menggunakan kuesioner skala Likert, kemudian dianalisis menggunakan analisis deskriptif, uji asumsi klasik, regresi linier sederhana, uji t, dan koefesien determinasi. Hasil penelitian menunjukkan bahwa sosialisasi self-declare berpengaruh positif dan signifikan terhadap keputusan sertifikasi halal. Nilai koefisien determinasi (R²) menunjukkan kontribusi yang cukup besar yaitu 67%. Sisanya, sebesar 33% dijelaskan oleh faktor-faktor lain di luar penelitian ini, seperti pemahaman, kesadaran halal, dan persepsi. Semakin meningkatnya sosialisasi self-declare yang dilakukan, semakin tinggi kecenderungan pelaku UMK untuk memutuskan sertifikasi halal. Hasil penelitian ini diharapkan menjadi acuan dalam meningkatkan pemahaman serta partisipasi sertifikasi halal melalui metode sosialisasi yang tepat. This research was based on the low level of participation of MSME actors in Tasikmalaya City in conducting halal certification, even though the government has provided a self-declare scheme to simplify the process. The dissemination of this program is considered to be less than optimal, so that many business actors do not yet understand the procedures, benefits, and urgency of halal certification. This research aims to determine the influence of self-declare socialization on halal certification decisions among SME operators in Tasikmalaya City. The research method used was a quantitative approach with a descriptive and verifiable research type. The research population was MSME actors who did not yet have halal certification and met the self-declare criteria in Tasikmalaya City, with a sample size of 100 respondents obtained through convenience sampling. Data were collected using a Likert scale questionnaire, then analyzed using descriptive analysis, classical assumption tests, simple linear regression tests, t-tests, and determination coefficients The results of the study indicate that self-declare socialization has a positive and significant effect on halal certification decisions. The coefficient of determination (R²) value shows a significant contribution of 67%. The remaining 33% is explained by factors outside the scope of this study, such as understanding, halal awareness, and perception. The more self-declare socialization is conducted, the higher the tendency for SME actors to decide on halal certification. The results of this study are expected to serve as a reference for improving understanding and participation in halal certification through appropriate socialization methods.

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Item Type:	Thesis (S1)
Additional Information:	https://scholar.google.com/citations?user=94eWwfMAAAAJ&hl=id ID SINTA Dosen Pembimbing: Nandang: 6810537 Nizza Nadya Rachmani: 6746169
Uncontrolled Keywords:	Keputusan Sertifikasi Halal, Sosialisasi Self-Declare, UMK Decision Halal Certification, SMEs , Socialization Self-Declare
Subjects:	L Education > L Education (General)
Divisions:	UPI Kampus Tasikmalaya > S1 Kewirusahaan
Depositing User:	Muhammad Ikhwan
Date Deposited:	11 Sep 2025 07:28
Last Modified:	11 Sep 2025 07:28
URI:	http://repository.upi.edu/id/eprint/138597

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