PENGARUH HERDING BEHAVIOR DAN RISK TOLERANCE TERHADAP KEPUTUSAN INVESTASI: Suatu Kasus pada Mahasiswa Universitas Pendidikan Indonesia

Humaira Salsabila Rahma Aliyah Andami Juhara, - and Nugraha, - and Heraeni Tanuatmodjo, - (2025) PENGARUH HERDING BEHAVIOR DAN RISK TOLERANCE TERHADAP KEPUTUSAN INVESTASI: Suatu Kasus pada Mahasiswa Universitas Pendidikan Indonesia. S1 thesis, Universitas Pendidikan Indonesia.

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh herding behavior, risk tolerance, dan keputusan investasi pada mahasiswa Universitas Pendidikan Indonesia. Penelitian ini merupakan penelitian kuantitatif dengan metode deskriptif verifikatif. Sampel dipilih menggunakan teknik non-probability sampling melalui metode convenience sampling dengan sampel sebanyak 400 mahasiswa aktif S1 Universitas Pendidikan Indonesia di Kampus Bumi Siliwangi. Uji validitas instrumen penelitian menggunakan Product Moment Correlation dan uji reliabilitas menggunakan Cronbach’s Alpha. Pengumpulan data dilakukan melalui kuesioner yang dibuat melalui Google Forms dan disebar melalui aplikasi WhatsApp, Instagram, dan bertemu langsung dengan responden. Teknik analisis data yang digunakan adalah regresi linear multipel. Pengujian hipotesis menggunakan uji F dan uji t dengan bantuan aplikasi IBM SPSS Versi 27. Hasil pengujian hipotesis menunjukkan bahwa herding behavior dan risk tolerance memiliki pengaruh positif terhadap keputusan investasi. This study aims to determine the influence of herding behavior, risk tolerance, and investment decision of students at Indonesia University of Education. This study is quantitative research with a descriptive verificative method. The sample was selected using a non-probability sampling technique through convenience sampling, with a total of 400 active undergraduate students at Indonesia University of Education, Bumi Siliwangi Campus. The validity of the instrument was tested using Product Moment Correlation and reliability was tested using Cronbach’s Alpha. Data collection was carried out through a questionnaire created using Google Forms and distributed via WhatsApp, Instagram, and meet directly with respondents. The data analysis technique used was multiple linear regression. Hypothesis testing was conducted using F test and t test with the software assistance of IBM SPSS Version 27. The results of hypothesis testing indicate that herding behavior and risk tolerance have a positive influence on investment decision.

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Item Type:	Thesis (S1)
Additional Information:	https://scholar.google.com/citations?hl=en&view_op=list_works&gmla=AH8HC4ye7tNGSnAz3rR7Kgzo7x3EYmtM3AfSJmA6Midh9g5LfJcSac2bao20A_5sFnKKXwjm3vJD_aODp6BL_w&user=WiEDeZwAAAAJ Prof. Dr. H. Nugraha, S.E., M.Si. : 5994754 Dr. Dra. Heraeni Tanuatmodjo, M.M. : 5996065
Uncontrolled Keywords:	Herding Behavior, Risk Tolerance, Keputusan Investasi Herding Behavior, Risk Tolerance, Investment Decision
Subjects:	H Social Sciences > HB Economic Theory L Education > L Education (General)
Divisions:	Fakultas Pendidikan Ekonomi dan Bisnis > Pendidikan Akuntansi
Depositing User:	Humaira Salsabila Rahma Aliyah Andami Juhara
Date Deposited:	14 Sep 2025 03:43
Last Modified:	14 Sep 2025 03:43
URI:	http://repository.upi.edu/id/eprint/138488

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