PENGARUH SOSIAL MEDIA DAN MOTIVASI TERHADAP MINAT BERWIRAUSAHA PADA MAHASISWA PROGRAM STUDI PENDIDIKAN AKUNTANSI FPEB UPI

Raihan Pratama, - and Kurjono, - and Yana Setiawan, - (2025) PENGARUH SOSIAL MEDIA DAN MOTIVASI TERHADAP MINAT BERWIRAUSAHA PADA MAHASISWA PROGRAM STUDI PENDIDIKAN AKUNTANSI FPEB UPI. S1 thesis, Universitas Pendidikan Indonesia.

Abstract

Penelitian ini bertujuan untuk mengetahui gambaran sosial media, motivasi dan minat berwirausaha, serta pengaruh sosial media dan motivasi terhadap minat berwirausaha pada mahasiswa Program Studi Pendidikan Akuntansi Angkatan 2022, 2023 dan 2024, Fakultas Pendidikan Bisnis dan Ekonomi, Universitas Pendidikan Indonesia. Penelitian ini mengunakan Theory Behavior Planed, dan metode deskriptif dan verifikatif. Teknik pengumpulan data berupa angket yang disebarkan kepada mahasiswa program studi Pendidikan Akuntansi angkatan 2022, 2023 dan 2024 sebanyak sampel yang berjumlah 165 orang dari 277 populasi. Teknik pengambilan sampel dengan random sampling. Uji validitas instrumen menggunakan korelasi product moment dan uji reliabilitas menggunakan alpha cronbach. Teknik pengumpulan data yang digunakan adalah kuesioner. Uji asumsi klasik meliputi uji normalitas, uji linearitas, uji multikolinearitas, dan uji heteroskedastisitas. Teknik analisis data dengan menggunakan regresi linier multipel. Dari hasil perhitungan uji t pada masing- masing variabel sosial media dan motivasi diketahui bahwa nilai Sig variabel Sosial Media (X1) sebesar 0,000 dan nilai β variabel Sosial Media (X1) sebesar 0,304 yang berarti H₀ ditolak dan H₁ diterima, yang berarti bahwa sosial media berpengaruh positif dan signifikan terhadap minat berwirausaha mahasiswa. Dan juga dapat dilihat bahwa nilai Sig variabel Motivasi (X2) sebesar 0,000 dan nilai β variabel Motivasi (X2) sebesar 0,483 yang berarti H₀ ditolak dan H₁ diterima, yang berarti bahwa motivasi berpengaruh positif dan signifikan terhadap minat berwirausaha mahasiswa. Sehingga hasil penelitian menunjukan bahwa sosial media dan motivasi berpengaruh postitif terhadap minat berwirausaha pada mahasiswa program studi Pendidikan Akuntansi Angkatan 2022, 2023 dan 2024 Universitas Pendidikan Indonesia. This study aims to determine the characteristics of social media, entrepreneurial motivation and interest, as well as the influence of social media and motivation on entrepreneurial interest among students of the Accounting Education Study Program, Class of 2022, 2023, and 2024, Faculty of Business and Economics Education, Indonesia University of Education. This study employs the Theory of Planned Behavior and descriptive and confirmatory methods. Data collection techniques involve a questionnaire distributed to students in the Accounting Education Program from the 2022, 2023, and 2024 cohorts, with a sample size of 165 out of a total population of 277. The sampling technique used is random sampling. The validity of the instrument was tested using the product-moment correlation, and reliability was assessed using Cronbach's alpha. The data collection technique used was a questionnaire. Classical assumption tests included normality, linearity, multicollinearity, and heteroskedasticity tests. Data analysis was conducted using multiple linear regression. From the results of the t-test calculations for each social media and motivation variable, it was found that the Sig value of the Social Media variable (X1) was 0.000 and the β value of the Social Media variable (X1) was 0.304, meaning that H₀ was rejected and H₁ was accepted, indicating that social media has a positive and significant effect on students' interest in entrepreneurship. It can also be seen that the Sig value of the Motivation variable (X2) is 0.000 and the β value of the Motivation variable (X2) is 0.483, which means that H₀ is rejected and H₁ is accepted, indicating that motivation has a positive and significant effect on students' interest in entrepreneurship. Thus, the research results indicate that social media and motivation have a positive effect on entrepreneurial interest among students in the Accounting Education program at the University of Education Indonesia for the 2022, 2023, and 2024 cohorts.

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Item Type:	Thesis (S1)
Additional Information:	https://scholar.google.com/citations?hl=en&user=qHHjB2sAAAAJ ID SINTA Dosen Pembimbing: Kurjono: 5994659 Yana Setiawan: 5996344
Uncontrolled Keywords:	Sosial Media, Motivasi, Minat Berwirausaha. Social Media, Motivation, Interest in Entrepreneurship.
Subjects:	H Social Sciences > HF Commerce > HF5601 Accounting L Education > L Education (General)
Divisions:	Fakultas Pendidikan Ekonomi dan Bisnis > Pendidikan Akuntansi
Depositing User:	Raihan Pratama
Date Deposited:	09 Sep 2025 07:52
Last Modified:	09 Sep 2025 07:52
URI:	http://repository.upi.edu/id/eprint/138256

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