KAJIAN KEWIRAUSAHAAN PARIWISATA BERBASIS KO-KREASI: PENDEKATAN STUDI LABORATORIUM HIDUP

Fahmi Muhamad Rizky, - and Caria Ningsih, - and Heri Puspito Diyah Setiyorini, - (2025) KAJIAN KEWIRAUSAHAAN PARIWISATA BERBASIS KO-KREASI: PENDEKATAN STUDI LABORATORIUM HIDUP. S2 thesis, Universitas Pendidikan Indonesia.

Abstract

Penelitian ini mengkaji kewirausahaan pariwisata berbasis ko-kreasi melalui pendekatan laboratorium hidup di Kabupaten Bandung Barat. Latar belakang penelitian didasarkan pada urgensi penguatan desa wisata sebagai arena kewirausahaan komunitas yang menghadapi keterbatasan modal, sistem pengelolaan, serta kapasitas sumber daya manusia. Meskipun konsep laboratorium hidup banyak diaplikasikan pada konteks urban dan teknologi, penerapannya dalam desa wisata masih terbatas, sehingga penelitian ini berupaya mengisi kesenjangan teoritik dengan mengintegrasikan prinsip ko-kreasi dan laboratorium hidup dalam pengelolaan pariwisata berbasis komunitas. Penelitian ini menggunakan pendekatan kualitatif dengan metode studi kasus pada tiga desa wisata binaan UPI, yaitu Suntenjaya, Kertawangi, dan Cihideung. Data dikumpulkan melalui wawancara mendalam, observasi partisipatif, dan dokumentasi, lalu dianalisis secara tematik menggunakan proses pengkodean, klasifikasi tema, serta triangulasi aktor. Temuan penelitian menunjukkan bahwa potensi sosial, budaya, dan ekonomi desa wisata dapat menjadi dasar penerapan laboratorium hidup dalam membangun kewirausahaan pariwisata yang inovatif dan inklusif. Praktik ko-kreasi terbukti memperkuat interaksi lintas aktor, mendorong inovasi produk wisata, serta meningkatkan keberlanjutan usaha melalui pembelajaran bersama. Selain itu, penelitian ini menghasilkan rancangan model pengelolaan kewirausahaan pariwisata berbasis ko-kreasi yang menempatkan masyarakat lokal sebagai aktor utama, sekaligus menekankan relasi timbal balik dengan pemerintah, akademisi, swasta, dan wisatawan. Model ini merepresentasikan bentuk adaptasi laboratorium hidup dalam konteks desa wisata, sehingga relevan untuk diterapkan pada pengembangan pariwisata berkelanjutan di tingkat lokal. Kontribusi penelitian ini terletak pada pengayaan literatur kewirausahaan pariwisata melalui perspektif service-dominant logic dan ko-kreasi, serta pada aspek praktis dapat menjadi acuan penguatan tata kelola desa wisata di Indonesia. This study examines co-creation based tourism entrepreneurship through a living lab approach in Bandung Barat Regency. The background of the research is grounded in the urgency of strengthening tourist villages as arenas of community entrepreneurship that face limitations in capital, management systems, and human resource capacity. Although the living lab concept has been widely applied in urban and technological contexts, its implementation in tourist villages remains limited. Therefore, this study seeks to fill the theoretical gap by integrating the principles of co-creation and living labs into community-based tourism management. The research employs a qualitative approach with a case study method in three tourist villages assisted by UPI, namely Suntenjaya, Kertawangi, and Cihideung. Data were collected through in-depth interviews, participatory observation, and documentation, then analyzed thematically using coding processes, theme classification, and actor triangulation. The findings reveal that the social, cultural, and economic potentials of tourist villages can serve as the foundation for applying living labs in building innovative and inclusive tourism entrepreneurship. Co-creation practices have been shown to strengthen cross-actor interactions, encourage tourism product innovation, and enhance business sustainability through collective learning. In addition, the study develops a co-creation-based tourism entrepreneurship management model that places local communities as the main actors while emphasizing reciprocal relationships with government, academia, the private sector, and tourists. This model represents an adaptation of the living lab concept in the context of tourist villages, making it relevant for application in sustainable tourism development at the local level. The contribution of this research lies in enriching the literature on tourism entrepreneurship through the perspectives of service-dominant logic and co-creation, while practically serving as a reference for strengthening tourist village governance in Indonesia.

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Item Type:	Thesis (S2)
Additional Information:	https://scholar.google.com/citations?user=ExBgRE4AAAAJ&hl=en&oi=ao ID SINTA Dosen Pembimbing Caria Ningsih: 6039392 Heri Puspito Diyah Setiyorini: 5978343
Uncontrolled Keywords:	kewirausahaan sosial pariwisata, ko-kreasi, laboratorium hidup, desa wisata, service dominant logic tourism social entrepreneurship, co-creation, living lab, tourism village, service-dominant logic
Subjects:	G Geography. Anthropology. Recreation > GV Recreation Leisure H Social Sciences > H Social Sciences (General) H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions:	Sekolah Pasca Sarjana > Magister Pariwisata
Depositing User:	Fahmi Muhamad Rizky
Date Deposited:	09 Sep 2025 04:20
Last Modified:	09 Sep 2025 04:20
URI:	http://repository.upi.edu/id/eprint/138201

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