PENGARUH PERBANDINGAN SOSIAL TERHADAP KECEMASAN SOSIAL DALAM BERMEDIA SOSIAL YANG DIMODERASI HARGA DIRI PADA GENERASI Z DI BANDUNG

    Fadliah Tri Kusnanda, - and Muhammad Ariez Musthofa, - and Sitti Chotidjah, - (2025) PENGARUH PERBANDINGAN SOSIAL TERHADAP KECEMASAN SOSIAL DALAM BERMEDIA SOSIAL YANG DIMODERASI HARGA DIRI PADA GENERASI Z DI BANDUNG. S1 thesis, Universitas Pendidikan Indonesia.

    Abstract

    Penelitian ini bertujuan untuk menganalisis peran moderasi harga diri dalam pengaruh perbandingan sosial terhadap kecemasan sosial pengguna media sosial pada generasi Z di Bandung. Penelitian dilakukan dengan pendekatan kuantitatif melalui uji MRA (Moderated Regression Analysis). Dalam penelitian ini melibatkan 398 responden generasi Z yang menggunakan media sosial dan berdomisili di Bandung. Instrumen yang digunakan untuk mengukur kecemasan sosial adalah Social Anxiety Scale for Social Media Users (N=21, α=.931), instrument yang digunakan untuk mengukur perbandingan sosial menggunakan Iowa-Netherlands Comparison Orientation Measure (N=10, α=.79), dan instrumen untuk harga diri menggunakan Rosenberg Self Esteem (N=8, α=.89). Hasil penelitian menunjukkan bahwa harga diri tidak mampu memoderasi pengaruh perbandingan sosial terhadap kecemasan sosial pada generasi Z pengguna media sosial di Bandung (Sig. 0.705). Perbandingan sosial berpengaruh positif signifikan terhadap kecemasan sosial (Sig. <0.001). Selain itu, harga diri berpengaruh negatif signifikan terhadap kecemasan sosial (Sig. <0.001). Dimensi privacy anxiety merupakan dimensi dengan rata-rata skor tertinggi pada kecemasan sosial. Pada perbandingan sosial, dimensi opinions merupakan dimensi dengan rata-rata skor tertinggi. Faktor demografi yang meliputi jenis kelamin, usia, dan pendapatan berpengaruh signifikan terhadap kecemasan sosial. Durasi penggunaan media sosial berpengaruh terhadap tingkat kecemasan sosial dan perbandingan sosial generasi Z di Bandung. This study aims to analyze the moderating role of self-esteem in the influence of social comparison on social anxiety of social media users in generation Z in Bandung. The study was conducted with a quantitative approach through the MRA (Moderated Regression Analysis) test. This study involved 398 generation Z respondents who use social media and live in Bandung. The instrument used to measure social anxiety was the Social Anxiety Scale for Social Media Users (N=21, α=.931), the instrument used to measure social comparison was the Iowa-Netherlands Comparison Orientation Measure (N=10, α=.79), and the instrument for self-esteem was the Rosenberg Self Esteem (N=8, α=.89). The results showed that self-esteem was unable to moderate the influence of social comparison on social anxiety in generation Z social media users in Bandung (Sig. 0.705). Social comparison had a significant positive effect on social anxiety (Sig. <0.001). In addition, self-esteem had a significant negative effect on social anxiety (Sig. <0.001). The privacy anxiety dimension had the highest average score in social anxiety. In social comparison, the opinions dimension had the highest average score. Demographic factors, including gender, age, and income, significantly influenced social anxiety. The duration of social media use influenced the levels of social anxiety and social comparison among Generation Z in Bandung.

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    Official URL: https://repository.upi.edu/
    Item Type: Thesis (S1)
    Additional Information: https://scholar.google.com/citations?user=Lp1uda0AAAAJ&hl=en ID SINTA Dosen Pembimbing: MUHAMMAD ARIEZ MUSTHOFA: 5997910 SITTI CHOTIDJAH: 6722210
    Uncontrolled Keywords: Kecemasan Sosial, Perbandingan Sosial, Harga Diri, Generasi Z Social Anxiety, Social Comparison, Self-Esteem, Z Generation
    Subjects: B Philosophy. Psychology. Religion > BF Psychology
    H Social Sciences > H Social Sciences (General)
    H Social Sciences > HE Transportation and Communications
    H Social Sciences > HN Social history and conditions. Social problems. Social reform
    Divisions: Fakultas Ilmu Pendidikan > Program Studi Psikologi
    Depositing User: Fadliah Tri Kusnanda
    Date Deposited: 29 Aug 2025 06:49
    Last Modified: 29 Aug 2025 06:49
    URI: http://repository.upi.edu/id/eprint/136897

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