PRODUKSI SIARAN PODCAST “MIND YOUR MONEY” MENGENAI MONEY MANAGEMENT PADA PLATFORM DIGITAL SPOTIFY

    Andhika Putra Perdana, - and Dian Rinjani, - and Intan Permata Sari, - (2025) PRODUKSI SIARAN PODCAST “MIND YOUR MONEY” MENGENAI MONEY MANAGEMENT PADA PLATFORM DIGITAL SPOTIFY. S1 thesis, Universitas Pendidikan Indonesia.

    Abstract

    Penelitian ini bertujuan untuk mengetahui respon atau tanggapan audiens mengenai produksi siaran podcast yang berjudul “Mind Your Money” yang membahas mengenai Money Management. Menurut data Otoritas Jasa Keuangan (OJK) dan Badan Pusat Statistik Indonesia (BPS), pada tahun 2022 persentase tingkat literasi keuangan di Indonesia baru mencapai 49,68% dan menggambarkan masih rendahnya tingkat literasi keuangan yang ada di Indonesia. Selain itu, masalah kesehatan mental indvidu seringkali disebabkan oleh uang atau ekonomi yang dimana hal tersebut disebabkan oleh pengelolaan keuangan yang buruk dan kurangnya literasi keuangan. Dengan menggunakan pendekatan practice-led research yang dimana dalam pendekatan tersebut ada beberapa tahapan seperti tahap persiapan, tahap mengimajinasi, tahap pengembangan imajinasi, tahap pengerjaan dan hasil. Maka, peneliti merancang sebuah siaran podcast dengan beberapa tahapan yaitu pra-produksi, produksi dan pasca-produksi yang membahas mengenai Money Management dengan judul podcast “Mind Your Money” dan pendistribusian melalui platform digital Spotify. Metode pengumpulan data yang digunakan yaitu melalui feedback yang diberikan audiens seperti komentar dan Polling untuk mengetahui respon atau tanggapan audiens mengenai siaran podcast yang dirancang. Hasil penelitian menunjukan bahwa produksi siaran podcast “Mind Your Money” mendapat feedback positif dan dinilai cocok sebagai alat ukur untuk mengetahui pemahaman audiens mengenai Money Management yang dibahas dalam siaran podcast “Mind Your Money”. --------- This study aims to determine the audience's response to the podcast titled “Mind Your Money,” which discusses Money Management. According to data from the Financial Services Authority (OJK) and the Indonesian Central Statistics Agency (BPS), in 2022, the percentage of financial literacy in Indonesia reached only 49.68%, indicating the still low level of financial literacy in the country. Additionally, mental health issues often stem from financial or economic problems, which are often caused by poor financial management and a lack of financial literacy. Using a practice-led research approach, which involves several stages such as preparation, imagination, imagination development, implementation, and results, the researcher designed a podcast with several stages: pre-production, production, and post-production, focusing on Money Management with the podcast title “Mind Your Money” and distributed through the digital platform Spotify. The data collection method used was through audience feedback, such as comments and Polls, to determine the audience's response or feedback on the designed podcast. The research results showed that the production of the “Mind Your Money” podcast received positive feedback and was deemed suitable as a measurement tool to assess the audience's understanding of Money Management discussed in the “Mind Your Money” podcast.

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    Official URL: https://repository.upi.edu/
    Item Type: Thesis (S1)
    Additional Information: https://scholar.google.com/citations?hl=en&user=dsEjp50AAAAJ&scilu=&scisig=ACUpqDcAAAAAaLCaWVKwe_X_vUYzEp1DBFWX4Ik&gmla=AH8HC4zkOBmf5V8koCAepwFkowMG8-YpfFRnWzvB-44WQYsNATUEvO74HiweyrXEP3CFlnArFZbJG2YlIdr9Kn2uJal1g_rSxI7ctj3nr6A&sciund=10110034823564817933 ID SINTA Dosen Pembimbing: Dian Rinjani: 6127196 Intan Permata Sari: 6130817
    Uncontrolled Keywords: podcast, Money Management, financial literacy, Spotify, practice-led research, podcast, Money Management, financial literacy, Spotify, practice-led research
    Subjects: H Social Sciences > HJ Public Finance
    L Education > L Education (General)
    T Technology > T Technology (General)
    Divisions: UPI Kampus cibiru > S1 Pendidikan Multimedia
    Depositing User: Andhika Putra Perdana
    Date Deposited: 04 Sep 2025 08:12
    Last Modified: 04 Sep 2025 08:12
    URI: http://repository.upi.edu/id/eprint/136874

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