PENGARUH FASILITAS DAN AKSESIBILITAS TERHADAP KEPUTUSAN BERKUNJUNG DI DESTINASI WISATA MENARA KUJANG SAPASANG JATIGEDE KABUPATEN SUMEDANG

    Nadif Rizky Saparez, - and Irena Novarlia, - and Rifqi Asy'ari, - (2025) PENGARUH FASILITAS DAN AKSESIBILITAS TERHADAP KEPUTUSAN BERKUNJUNG DI DESTINASI WISATA MENARA KUJANG SAPASANG JATIGEDE KABUPATEN SUMEDANG. S1 thesis, Universitas Pendidikan Indonesia.

    Abstract

    Fasilitas dan aksesibilitas merupakan dua faktor penting yang dapat memengaruhi keputusan seseorang dalam memilih destinasi wisata. Penelitian ini bertujuan untuk mengetahui apakah terdapat pengaruh fasilitas dan aksesibilitas terhadap keputusan berkunjung ke Menara Kujang Sapasang Jatigede Kabupaten Sumedang. Penelitian dilakukan dengan pendekatan kuantitatif melalui penyebaran kuesioner kepada 100 responden yang merupakan wisatawan yang pernah berkunjung ke lokasi tersebut. Data dianalisis menggunakan regresi linear berganda untuk mengetahui pengaruh masing-masing variabel, baik secara parsial maupun simultan. Hasil penelitian menunjukkan bahwa baik fasilitas maupun aksesibilitas memiliki pengaruh signifikan terhadap keputusan berkunjung. Fasilitas yang paling berpengaruh mencakup kenyamanan sarana umum seperti toilet, tempat duduk, dan kebersihan lingkungan, sedangkan aspek aksesibilitas yang dominan adalah kemudahan informasi dan kondisi jalan menuju lokasi. Secara simultan, fasilitas dan aksesibilitas terbukti memberikan pengaruh signifikan terhadap keputusan wisatawan dalam memilih Menara Kujang Sapasang sebagai tujuan wisata. Namun demikian, hasil penelitian juga mengindikasikan adanya faktor lain di luar model yang turut memengaruhi keputusan berkunjung wisatawan. Temuan ini menegaskan pentingnya pengelolaan fasilitas dan peningkatan aksesibilitas untuk mendorong minat kunjungan yang berkelanjutan. Facilities and accessibility are two crucial factors that can influence an individual's decision in choosing a tourist destination. This study aims to determine whether there is an influence of facilities and accessibility on the decision to visit Menara Kujang Sapasang in Jatigede, Sumedang Regency. The research was conducted using a quantitative approach by distributing questionnaires to 100 respondents who had visited the location. The data were analyzed using multiple linear regression to examine the effect of ieach variable, both partially and simultaneously. The results show that both facilities and accessibility have a significant effect on the decision to visit. The most influential facility aspects include the comfort of public amenities such as toilets, seating areas, and cleanliness, while the dominant accessibility factors are ease of iinformation and road conditions leading to the site. Simultaneously, facilities and accessibility were proven to significantly influence tourists’ decisions to choose Menara Kujang Sapasang as a tourist destination. However, the findings also indicate that there are other external factors outside the model that affect the decision-making process. These results emphasize the importance of proper facility management and improved accessibility to enhance sustainable tourist visits.

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    Official URL: https://repository.upi.edu/
    Item Type: Thesis (S1)
    Additional Information: https://scholar.google.com/citations?user=MoLXIpwAAAAJ&hl=en ID SINTA Dosen Pembimbing: Irena Novalia: 6784293 Rifqi Asy'ari: 6931753
    Uncontrolled Keywords: Fasilitas, Aksesibilitas, Keputusan Berkunjung, Menara Kujang Sapasang. Facilities, Accessibility, Visiting Decision, Menara Kujang Sapasang.
    Subjects: H Social Sciences > H Social Sciences (General)
    L Education > L Education (General)
    Divisions: UPI Kampus Sumedang > S1 Industri Pariwisata
    Depositing User: Nadif Rizky Saparez
    Date Deposited: 28 Aug 2025 08:49
    Last Modified: 28 Aug 2025 08:49
    URI: http://repository.upi.edu/id/eprint/136808

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