PENGARUH DAYA TARIK DAN KUALITAS LAYANAN TERHADAP KEPUTUSAN BERKUNJUNG KE SAPPHIRE HOME HOTEL

Yosia Eka Putra, - and Oman Sukirman, - and Rifqi Asy'ari, - (2025) PENGARUH DAYA TARIK DAN KUALITAS LAYANAN TERHADAP KEPUTUSAN BERKUNJUNG KE SAPPHIRE HOME HOTEL. S1 thesis, Universitas Pendidikan Indonesia.

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh daya tarik dan kualitas layanan terhadap keputusan berkunjung ke Sapphire Home Hotel. Latar belakang penelitian ini didasari oleh pentingnya pemahaman terhadap faktor-faktor yang memengaruhi minat dan keputusan konsumen dalam memilih akomodasi, khususnya di sektor perhotelan yang semakin kompetitif. Penelitian ini menggunakan pendekatan kuantitatif dengan metode survei. Data dikumpulkan melalui penyebaran kuesioner kepada 95 responden yang merupakan pengunjung hotel. Teknik analisis data yang digunakan meliputi analisis deskriptif, uji asumsi klasik, dan analisis regresi linier berganda. Hasil penelitian menunjukkan bahwa baik daya tarik maupun kualitas layanan secara parsial berpengaruh signifikan terhadap keputusan berkunjung. Secara simultan, kedua variabel tersebut juga memiliki pengaruh yang signifikan terhadap keputusan konsumen dalam memilih Sapphire Home Hotel. Nilai koefisien determinasi (R²) menunjukkan bahwa sebesar 55,9% keputusan berkunjung dipengaruhi oleh daya tarik dan kualitas layanan, sementara sisanya sebesar 44,1% dipengaruhi oleh faktor lain di luar model penelitian. Penelitian ini diharapkan dapat memberikan kontribusi teoritis dalam pengembangan ilmu manajemen perhotelan serta implikasi praktis bagi pengelola hotel dalam merancang strategi yang lebih efektif untuk meningkatkan kunjungan wisatawan. This study aims to determine the effect of attractiveness and service quality on visiting decisions to Sapphire Home Hotel. The background of this research is based on the importance of understanding the factors that influence consumer interest and decisions in choosing accommodation, especially in the increasingly competitive hospitality sector. This research uses a quantitative approach with a survey method. Data were collected through distributing questionnaires to 95 respondents who were hotel visitors. The data analysis techniques used include descriptive analysis, classical assumption test, and multiple linear regression analysis. The results showed that both attractiveness and service quality partially had a significant effect on visiting decisions. Simultaneously, the two variables also have a significant influence on consumer decisions in choosing Sapphire Home Hotel. The coefficient of determination (R²) shows that 55.9% of visiting decisions are influenced by attractiveness and service quality, while the remaining 44.1% is influenced by other factors outside the research model. This research is expected to make a theoretical contribution in the development of hospitality management science as well as practical implications for hotel managers in designing more effective strategies to increase tourist visits.

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Item Type:	Thesis (S1)
Additional Information:	ID Sinta Dosen Pembimbing Oman Sukirman : 5992874 Rifqi Asy'ari: 678142
Uncontrolled Keywords:	Kata Kunci: Daya Tarik, Hotel, Keputusan Berkunjung, Kualitas Layanan. Keywords: Attraction, Hotel, Service Quality, Visiting Decision.
Subjects:	L Education > L Education (General)
Divisions:	UPI Kampus Sumedang > S1 Industri Pariwisata
Depositing User:	Yosia Eka Putra
Date Deposited:	28 Aug 2025 08:41
Last Modified:	28 Aug 2025 08:41
URI:	http://repository.upi.edu/id/eprint/136763

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