PENGARUH SELF-CONTROL TERHADAP POST PURCHASE REGRET YANG DIMEDIASI OLEH IMPULSIVE BUYING PADA KONSUMEN SHOPEE LIVE DI JAWA BARAT

Atikah Putri Hanifah, - and Anastasia Wulandari, - and Diah Zaleha Wyandini, M.Si., - (2025) PENGARUH SELF-CONTROL TERHADAP POST PURCHASE REGRET YANG DIMEDIASI OLEH IMPULSIVE BUYING PADA KONSUMEN SHOPEE LIVE DI JAWA BARAT. S1 thesis, Universitas Pendidikan Indonesia.

Abstract

Penelitian ini bertujuan untuk mengetahui bagaimana self-control memengaruhi post purchase regret melalui impulsive buying sebagai mediator pada konsumen Shopee Live di Jawa Barat. Penelitian menggunakan pendekatan kuantitatif dengan melibatkan 498 responden pengguna Shopee Live. Teknik pengambilan sampel dilakukan dengan non-probability sampling jenis accidental sampling, dengan instrumen penelitian berupa Impulsive Buying Tendency Scale (IBTS), Post Purchase Customer Regret Scale (PPCRS), dan Self Control Scale (SCS). Seluruh data diperoleh melalui kuesioner daring menggunakan Google Form, kemudian dianalisis dengan regresi linear berganda serta Process Macro Hayes model 4 menggunakan metode bootstrapping untuk menguji peran mediasi. Hasil penelitian menunjukkan bahwa: (1) self-control berpengaruh negatif signifikan terhadap post purchase regret; (2) self-control berpengaruh negatif signifikan terhadap impulsive buying; (3) impulsive buying berpengaruh positif signifikan terhadap post purchase regret; dan (4) impulsive buying memediasi secara parsial pengaruh self-control terhadap post purchase regret atau dengan kata lain rendahnya self-control meningkatkan post purchase regret baik secara langsung maupun melalui impulsive buying. This study aims to examine how self-control influences post purchase regret through impulsive buying as a mediator among Shopee Live consumers in West Java. The research employed a quantitative approach involving 498 respondents who are Shopee Live users. The sampling technique used was non-probability sampling with an accidental sampling method, and the research instruments consisted of the Impulsive Buying Tendency Scale (IBTS), Post Purchase Customer Regret Scale (PPCRS), and Self Control Scale (SCS). All data were collected through an online questionnaire distributed via Google Form and analyzed using multiple linear regression and Hayes’ Process Macro model 4 with the bootstrapping method to test the mediating role. The results showed that: (1) self-control has a significant negative effect on post purchase regret; (2) self-control has a significant negative effect on impulsive buying; (3) impulsive buying has a significant positive effect on post purchase regret; and (4) impulsive buying partially mediates the effect of self-control on post purchase regret, or in other words, low self-control increases post purchase regret both directly and indirectly through impulsive buying.

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Item Type:	Thesis (S1)
Additional Information:	https://scholar.google.com/citations?view_op=list_works&hl=id&user=W27FlAcAAAAJ ID Sinta Dosen Pembimbing ANASTASIA WULANDARI: 6655698 DIAH ZALEHA WYANDINI: 6124256
Uncontrolled Keywords:	Self-Control, Post Purchase Regret, Impulsive Buying, Shopee Live, Belanja Daring Self-Control, Post Purchase Regret, Impulsive Buying, Shopee Live, Online Shopping
Subjects:	B Philosophy. Psychology. Religion > BF Psychology L Education > L Education (General)
Divisions:	Fakultas Ilmu Pendidikan > Program Studi Psikologi
Depositing User:	Atikah Putri Hanifah
Date Deposited:	21 Sep 2025 07:25
Last Modified:	21 Sep 2025 07:25
URI:	http://repository.upi.edu/id/eprint/136595

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