Isma Nurul Aini, - and Cucu Sutianah, - and Handayani Madania Insani, - (2025) PERANCANGAN TOPI SEBAGAI AKSESORI VISUALISASI CYBERPUNK 2077 DENGAN PENDEKATAN SEMANTIKA DIFERENSIAL. S1 thesis, Universitas Pendidikan Indonesia.
Abstract
Perkembangan budaya gaming telah berevolusi dari sekadar hiburan menjadi fenomena yang membentuk gaya hidup baru. Salah satunya adalah genre cyberpunk yang direpresentasikan lewat game Cyberpunk 2077. Penelitian ini bertujuan untuk merancang aksesori berupa topi yang merepresentasikan visualisasi Cyberpunk 2077 sebagai identitas bagi pemain dan peminatnya. Tahapan penelitian meliputi pengumpulan data melalui studi literatur, observasi digital, dan kuesioner. Hasil pengumpulan data digunakan dalam tahapan metode perancangan user centered design (USD). Analisis semantika diferensial digunakan untuk mengukur persepsi pengguna sebagai acuan rancangan visual topi yang akan dibuat. Hasil penelitian menunjukkan bahwa pengguna memaknai visual cyberpunk 2077 sebagai gaya yang gelap, kontras warna yang tinggi, agresif, maskulin, kompleks, dan futuristik. Kesimpulan dari penelitian ini adalah bahwa perancangan produk topi sesuai dengan kebutuhan pengguna dan merepresentasikan identitas visual Cyberpunk 2077. Produk ini berpotensi dikembangkan lebih lanjut melalui eksplorasi material dan detail desain untuk memperkuat nilai estetika, kenyamanan, dan daya tarik pasar. The development of gaming culture has evolved from mere entertainment to a phenomenon that shapes a new lifestyle. One of them is the cyberpunk genre represented through the game Cyberpunk 2077. This research aims to design an accessory in the form of a hat that represents the visualization of Cyberpunk 2077 as an identity for players and enthusiasts. The research stages include data collection through literature study, digital observation, and questionnaires. The results of data collection are used in the stages of the user centered design (USD) design method. Differential semantic analysis is used to measure user perception as a reference for the visual design of the hat to be made. The results showed that users interpreted the visuals of cyberpunk 2077 as a dark style, high color contrast, aggressive, masculine, complex, and futuristic. The conclusion of this research is that the design of hat products is in accordance with user needs and represents the visual identity of Cyberpunk 2077. This product has the potential to be further developed through material exploration and design details to strengthen the aesthetic value, comfort, and market appeal.
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| Item Type: | Thesis (S1) |
|---|---|
| Additional Information: | https://scholar.google.com/citations?hl=id&authuser=1&user=jmupDmMAAAAJ ID SINTA Dosen Pembimbing: Cucu Sutianah: 6794490 Handayani Madania Insani: 6873387 |
| Uncontrolled Keywords: | Cyberpunk, semantika diferensial, topi Cyberpunk, differential semantics, hat |
| Subjects: | A General Works > AS Academies and learned societies (General) B Philosophy. Psychology. Religion > BH Aesthetics |
| Divisions: | UPI Kampus Tasikmalaya > S1 Disain Produk Industri |
| Depositing User: | Isma Nurul Aini |
| Date Deposited: | 01 Sep 2025 06:17 |
| Last Modified: | 01 Sep 2025 06:17 |
| URI: | http://repository.upi.edu/id/eprint/136379 |
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