PENGARUH KUALITAS PELAYANAN TERHADAP KEPUASAN JEMAAH UMROH DI PT SIMA SAKTI AULIA

    Rhassya Intan Afni Aeni, - and Rifqi Asy'ari, - and Tedi Supriyadi, - (2025) PENGARUH KUALITAS PELAYANAN TERHADAP KEPUASAN JEMAAH UMROH DI PT SIMA SAKTI AULIA. S1 thesis, Universitas Pendidikan Indonesia.

    Abstract

    Kepuasan jemaah merupakan salah satu indikator penting dalam menilai keberhasilan layanan perusahaan penyelenggara perjalanan ibadah umroh. Penelitian ini bertujuan untuk mengetahui pengaruh kualitas pelayanan terhadap kepuasan jemaah umroh di PT. Sima Sakti Aulia. Metode yang digunakan adalah metode kuantitatif dengan desain penelitian survei. Pengumpulan data dilakukan melalui penyebaran kuesioner online kepada responden yang merupakan jemaah umroh PT. Sima Sakti Aulia. Sampel penelitian berjumlah 84 orang yang telah menggunakan jasa perjalanan umroh dari perusahaan tersebut. Data yang diperoleh dianalisis menggunakan IBM SPSS versi 25 melalui uji asumsi klasik dan analisis regresi linear sederhana. Hasil penelitian menunjukkan bahwa variabel kualitas pelayanan (X) berpengaruh positif dan signifikan terhadap kepuasan jemaah (Y). Temuan ini mengindikasikan bahwa semakin baik kualitas pelayanan yang diberikan maka semakin tinggi tingkat kepuasan yang dirasakan oleh jemaah. Pilgrim satisfaction serves as a key indicator in evaluating the effectiveness of service delivery within religious travel agencies. This study investigates the effect of service quality on the satisfaction of Umrah pilgrims at PT. Sima Sakti Aulia. A quantitative approach was employed using a survey design, with data collected through online questionnaires distributed to 84 pilgrims who had previously used the company’s services. The data were analyzed using IBM SPSS version 25 through classical assumption tests and simple linear regression analysis. The findings reveal that service quality has a positive and significant influence on pilgrim satisfaction, suggesting that higher service quality leads to increased levels of satisfaction.

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    Official URL: https://repository.upi.edu
    Item Type: Thesis (S1)
    Additional Information: https://sites.google.com/upi.edu/ rhassyaintan ID SINTA DOSEN Pembimbing: Rifqi Asy'ari: 6781422 Tedi Supriyadi: 5993317
    Uncontrolled Keywords: Umroh; Kualitas Pelayanan; Kepuasan Jemaah; Biro Perjalanan; Industri Jasa. Umrah; Service Quality; Pilgrim Satisfaction; Travel Agency; Service Industry.
    Subjects: L Education > L Education (General)
    Divisions: UPI Kampus Sumedang > S1 Industri Pariwisata
    Depositing User: Rhassya Intan Afni Aeni
    Date Deposited: 12 Aug 2025 07:15
    Last Modified: 12 Aug 2025 07:15
    URI: http://repository.upi.edu/id/eprint/135419

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