PENGARUH KEUNIKAN DESAIN HOTEL TERHADAP MINAT PEMESANAN KAMAR MELALUI NILAI DESAIN HOTEL BUTIK DI YOGYAKARTA

    Delia Latifah, - and Ahmad Hudaiby Galih Kusumah, - and Reiza Miftah Wirakusuma, - (2023) PENGARUH KEUNIKAN DESAIN HOTEL TERHADAP MINAT PEMESANAN KAMAR MELALUI NILAI DESAIN HOTEL BUTIK DI YOGYAKARTA. S1 thesis, Universitas Pendidikan Indonesia.

    Abstract

    Penelitian ini bertujuan untuk mengujikan pengaruh dari persepsi keunikan desain hotel terhadap minat pemesanan kamar hotel butik di Yogyakarta. Selain itu, tujuan lain dari penelitian ini adalah untuk mengetahui peran dari persepsi nilai desain sebagai mediator dalam model penelitian tersebut. Responden dalam penelitian ini berjumlah 102 orang yang ditujukan untuk menilai persepsi keunikan dan nilai pada desain hotel butik dan minat mereka untuk melakukan pemesanan kamar. Pengumpulan sampel dilakukan menggunakan metode purposive sample. Hasil penelitian yang telah diujikan melalui metode analisis jalur menunjukkan bahwa persepsi keunikan desain tidak memiliki pengaruh terhadap minat pemesanan kamar di hotel butik di Yogyakarta secara langsung. Sementara, persepsi nilai desain memiliki pengaruh langsung yang positif dan signifikan terhadap minat pemesanan kamar hotel. Hal ini yang menjadikan persepsi nilai desain menjadi mediator penuh dari model pengaruh persepsi keunikan desain terhadap minat pemesanan kamar hotel. Penelitian ini diharapkan dapat menjadi rekomendasi bagi pengelola hotel butik untuk memahami keinginan pasar pada masa sekarang maupun beberapa waktu kedepan. This study aims to examine the effect of the perceived uniqueness of hotel design on the intention to book a boutique hotel room in Yogyakarta. In addition, another objective of this study is to determine the role of perceived design value as a mediator in the research model. Respondents in this study amounted to 102 people who were intended to assess the perception of uniqueness and value in boutique hotel designs and their interest in making room reservations. Sample collection was carried out using a purposive sample method. The results of the research that have been tested using the path analysis method show that the perceived uniqueness of the design has no direct effect on the intention to book a room at a boutique hotel in Yogyakarta. Meanwhile, perceived design value has a positive and significant direct effect on the intention to book a hotel room. This is what makes the perceived design value a full mediator of the model of the influence of perceived design uniqueness on interest in booking a hotel room. This research is expected to be a recommendation for boutique hotel managers to understand market demands at present and in the future.

    Baca Full Text klik disini
    [thumbnail of S_MRL_1606407_Title.pdf] Text
    S_MRL_1606407_Title.pdf
    Download (437kB)
    [thumbnail of S_MRL_1606407_Chapter1.pdf] Text
    S_MRL_1606407_Chapter1.pdf
    Download (214kB)
    [thumbnail of S_MRL_1606407_Chapter2.pdf] Text
    S_MRL_1606407_Chapter2.pdf
    Restricted to Staf Perpustakaan
    Download (338kB)
    [thumbnail of S_MRL_1606407_Chapter3.pdf] Text
    S_MRL_1606407_Chapter3.pdf
    Download (421kB)
    [thumbnail of S_MRL_1606407_Chapter4.pdf] Text
    S_MRL_1606407_Chapter4.pdf
    Restricted to Staf Perpustakaan
    Download (2MB)
    [thumbnail of S_MRL_1606407_Chapter5.pdf] Text
    S_MRL_1606407_Chapter5.pdf
    Download (90kB)
    [thumbnail of S_MRL_1606407_Appendix.pdf] Text
    S_MRL_1606407_Appendix.pdf
    Restricted to Staf Perpustakaan
    Download (2MB)
    Official URL: http://repository.upi.edu
    Item Type: Thesis (S1)
    Additional Information: https://scholar.google.com/citations?view_op=new_profile&hl=en&gmla=AH8HC4zJghVgMaLMi0c08Ve2ln3BYcWMfK1XpGNh0XOTdBx5uZkplSvh4McEOfKc3lBq1EDcXeys-VqN2Sd81jSCZFiteLfoPYMYGueJ7kvupZJxYNtOmCPYdKlnDne_gxLM_sgZVMEupfbI1C3pGQCHo_kFLUzacgmgs7d1BnP-Sh51TRms3mt433GaTgqE6YGsjvJgdQREmEeY6FamM12J-59XvNCb ID SINTA Dosen Pembimbing: AHMAD HUDAIBY GALIH KUSUMAH : 5989818 REIZA MIFTAH WIRAKUSUMA : 5989830
    Uncontrolled Keywords: Persepsi Keunikan Desain, Persepsi Nilai Desain, Minat Pemesanan Kamar, Hotel Butik Perceived Design Uniqueness, Perceived Design Value, Interest in Room Reservations, Boutique Hotel
    Subjects: H Social Sciences > HD Industries. Land use. Labor
    H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
    Divisions: Fakultas Pendidikan Ilmu Pengetahuan Sosial > Manajemen Resort & Leisure
    Depositing User: Delia Latifah
    Date Deposited: 01 Aug 2025 03:15
    Last Modified: 07 Aug 2025 02:23
    URI: http://repository.upi.edu/id/eprint/135037

    Actions (login required)

    View Item View Item