ANALISIS HUBUNGAN CUSTOMER EXPERIENCE TERHADAP KEPUASAN KONSUMEN DI WISATA KULINER CHINGU KOREAN FAN CAFE BANDUNG

    Fathiya Mufida, - and Dally Nur Arif, - and Oman Sukirman, - (2025) ANALISIS HUBUNGAN CUSTOMER EXPERIENCE TERHADAP KEPUASAN KONSUMEN DI WISATA KULINER CHINGU KOREAN FAN CAFE BANDUNG. S1 thesis, Universitas Pendidikan Indonesia.

    Abstract

    Penelitian ini bertujuan untuk menganalisis hubungan customer experience terhadap kepuasan konsumen di wisata kuliner Chingu Korean Fan Cafe Bandung. Customer experience merupakan pendekatan yang berfokus pada penciptaan pengalaman berkesan bagi konsumen melalui berbagai aspek interaksi, mulai dari suasana tempat, pelayanan, hingga nilai emosional. Dalam penelitian ini, customer experience dianalisis melalui lima indikator yaitu sense, feel, think, act, dan relate. Sedangkan kepuasan konsumen dianalisis melalui indikator kesesuaian harapan, minat berkunjung kembali, dan kesediaan merekomendasikan. Penelitian ini menggunakan pendekatan kuantitatif asosiatif (korelasional) kepada 393 konsumen Chingu Korean Fan Cafe Bandung sebagai responden penelitian. Data yang didapat kemudian dianalisis menggunakan analisis regresi sederhana rank-based. Hasil penelitian menunjukkan bahwa customer experience memiliki pengaruh positif dan signifikan terhadap kepuasan konsumen. Hasil uji korelasi juga menunjukkan hubungan yang kuat antara kedua variabel. Kesimpulan dari penelitian ini menunjukkan bahwa pengalaman yang menyenangkan dan bermakna yang dirasakan konsumen di Chingu Korean Fan Cafe Bandung berkontribusi besar dalam membentuk kepuasan konsumen. Oleh karena itu, pengelola diharapkan dapat terus mengembangkan aspek-aspek customer experience sebagai strategi untuk meningkatkan kepuasan konsumen. This study aims to analyze the relationship between customer experience and consumer satisfaction at the culinary tourism destination Chingu Korean Fan Cafe Bandung. Customer experience is an approach that focuses on creating memorable experiences for consumers through various aspects of interaction, including ambiance, service, and emotional value. In this study, customer experience is analyzed through five indicators: sense, feel, think, act, and relate. Meanwhile, consumer satisfaction is assessed through indicators such as expectation fulfillment, intention to revisit, and willingness to recommend. This research employs a quantitative associative (correlational) approach, involving 393 consumers of Chingu Korean Fan Cafe Bandung as respondents. The collected data is analyzed using rank-based simple regression analysis. The results show that customer experience has a positive and significant effect on consumer satisfaction. Correlation testing also indicates a strong relationship between the two variables. The conclusion of this study highlights that pleasant and meaningful experiences felt by consumers at Chingu Korean Fan Cafe Bandung significantly contribute to consumer satisfaction. Therefore, it is recommended that management continue to develop various aspects of customer experience as a strategy to enhance consumer satisfaction.

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    Official URL: https://repository.upi.edu/
    Item Type: Thesis (S1)
    Additional Information: https://scholar.google.com/citations?view_op=new_profile&hl=en#d=gs_hdr_drw&t=1753708261090 ID SINTA Dosen Pembimbing: Dally Nur Arif: 6745748 Oman Sukirman: 5992874
    Uncontrolled Keywords: customer experience, kepuasan konsumen, Chingu Korean Fan Cafe Bandung. customer experience, consumer satisfaction, Chingu Korean Fan Cafe Bandung.
    Subjects: L Education > L Education (General)
    Divisions: UPI Kampus Sumedang > S1 Industri Pariwisata
    Depositing User: Fathiya Mufida
    Date Deposited: 30 Jul 2025 03:01
    Last Modified: 30 Jul 2025 03:01
    URI: http://repository.upi.edu/id/eprint/134802

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