PENGARUH FEAR OF MISSING OUT DAN MONEY ATTITUDE TERHADAP PEMBELIAN IMPULSIF PRODUK KOSMETIK PADA PENGGUNA MEDIA SOSIAL

Vebry Marshanda Novilistiya, - and Anastasia Wulandari, - and Sitti Chodijah, - (2025) PENGARUH FEAR OF MISSING OUT DAN MONEY ATTITUDE TERHADAP PEMBELIAN IMPULSIF PRODUK KOSMETIK PADA PENGGUNA MEDIA SOSIAL. S1 thesis, Universitas Pendidikan Indonesia.

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh Fear of Missing Out dan Money Attitude terhadap Pembelian Impulsif produk kosmetik pada pengguna media sosial. Pendekatan yang digunakan dalam penelitian ini menggunakan metode kuantitatif dengan desain korelasional. Metode pengambilan sampel yang digunakan adalah non-probality dengan teknik accidental sampling. Diperoleh sampel sebanyak 340 responden dengan kriteria responden berusia 19-39 tahun, pengguna kosmetik, dan media sosial. Teknik analisis data yang digunakan adalah analisis regresi linear sederhana dan analisis regresi linear berganda dengan tingkat signifikansi α 0.05. Alat ukur yang digunakan dalam penelitian ini adalah Fear of Missing Out (FoMO) Scale oleh Kaloeti, Kurnia, dan Tahamata (2021) dengan reliabilitas sebesar 0.925, Money Attitude Scale (MAS) oleh Knet T. Yamauchi & Donald J. Templer (1982) dengan reliabilitas sebesar 0.900, dan Impulsive Buying Tedency Scale (IBTS) oleh Verplanken & Herabadi (2001) dengan reliabilitas 0.873. Hasil penelitian menunjukan bahwa FoMO berpengaruh positif dan signifikan terhadap pembeliann impulsif, Money Attitude berpengaruh signifikan terhadap pembelian impulsif, serta FoMO dan Money Attitude berpengaruh signifikan terhadap pembelian impulsif. This study aims to determine the effect of Fear of Missing Out and Money Attitude on Impulse Purchase of cosmetic products in social media users. The approach used in this study uses a quantitative method with a correlational design. The sampling method used is non-probality with accidental sampling techniques. A sample of 340 respondents was obtained with the criteria of respondents aged 19 39 years, cosmetic users, and social media. The data analysis techniques used were simple linear regression analysis and multiple linear regression analysis with a significance level of α 0.05. The measurement tools used in this study were the Fear of Missing Out (FoMO) Scale by Kaloeti, Kurnia, and Tahamata (2021) with a reliability of 0.925, the Money Attitude Scale (MAS) by Knet T. Yamauchi & Donald J. Templer (1982) with a reliability of 0.900, and the Impulsive Buying Tedency Scale (IBTS) by Verplanken & Herabadi (2001) with a reliability of 0.873. The results of the study show that FoMO has a positive and significant effect on impulse purchases, Money Attitude has a significant effect on impulse purchases, and FoMO and Money Attitude have a significant effect on impulse purchases.

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Item Type:	Thesis (S1)
Additional Information:	ID SINTA Dosen Pembimbing Anastasia Wulandari: 6655698 Sitti Chodijah:
Uncontrolled Keywords:	Fear of Missing Out, Kosmetik, Media Sosial, Money Attitude, Pembelian Impulsif Cosmetics, Fear of Missing Out, Impulsive Buying, Money Attitude, Social Media
Subjects:	B Philosophy. Psychology. Religion > BF Psychology H Social Sciences > HF Commerce H Social Sciences > HN Social history and conditions. Social problems. Social reform
Divisions:	Fakultas Ilmu Pendidikan > Program Studi Psikologi
Depositing User:	Alsa Kurnia Muhammad Rizky
Date Deposited:	13 Nov 2025 04:10
Last Modified:	13 Nov 2025 04:10
URI:	http://repository.upi.edu/id/eprint/134636

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