EFEKTIVITAS PENERAPAN SISTEM PEMBAYARAN NON TUNAI (CASHLESS) TERHADAP KEPUASAN PENGUNJUNG DI WE FAMILY OUTBOUND

    Dian Rakhmah, - and Maulana, - and Dally Nur Arif, - (2025) EFEKTIVITAS PENERAPAN SISTEM PEMBAYARAN NON TUNAI (CASHLESS) TERHADAP KEPUASAN PENGUNJUNG DI WE FAMILY OUTBOUND. S1 thesis, Universitas Pendidikan Indonesia.

    Abstract

    Penelitian ini bertujuan untuk menganalisis efektivitas sistem pembayaran non tunai terhadap kepuasan pengunjung di We Family Outbound. Latar belakang penelitian ini didasari oleh transformasi digital dalam sistem pembayaran yang turut merambah sektor pariwisata sebagai upaya meningkatkan efisiensi dan kenyamanan bertransaksi. Metode penelitian yang digunakan adalah kuantitatif dengan pendekatan korelasional. Teknik pengumpulan data melalui kuesioner dan observasi langsung kepada 237 responden yang dipilih melalui teknik accidental sampling. Variabel bebas dalam penelitian ini adalah sistem pembayaran non tunai yang diukur melalui tiga indikator utama: perceived usefulness, perceived ease of use, dan perceived risk. Sementara itu, variabel terikat adalah kepuasan pengunjung yang diukur berdasarkan kualitas pelayanan, harga produk, dan kualitas produk. Analisis data dilakukan menggunakan statistik deskriptif, korelasi, dan regresi berbasis peringkat. Hasil penelitian menunjukkan bahwa sistem pembayaran non tunai memiliki pengaruh positif dan signifikan terhadap kepuasan pengunjung. Berdasarkan temuan tersebut, dapat disimpulkan bahwa sistem pembayaran non tunai yang diterapkan di We Family Outbound telah berjalan secara efektif. Efektivitas ini tercermin dari persepsi positif pengunjung terhadap kemudahan, kegunaan, dan keamanan dalam bertransaksi. Oleh karena itu, sistem pembayaran non tunai layak untuk terus dikembangkan sebagai bagian dari strategi pelayanan modern di sektor pariwisata. This study aims to analyze the effectiveness of the cashless payment system on visitor satisfaction at We Family Outbound. The background of this research is rooted in the digital transformation of payment systems, which also extended into the tourism sector as an effort to improve transaction efficiency and convenience. The research method used is quantitative with a correlational approach. Data collection techniques involved questionnaires and direct observation of 237 respondents selected using accidental sampling. The independent variable in this study is the cashless payment system, measured through three main indicators: perceived usefulness, perceived ease of use, perceived risk. Meanwhile, the dependent variable is visitor satisfaction, assessed based on service quality, product price, and product quality. Data were analyzed using descriptive statistics, correlation analysis, and rank-based regression. The result show that the cashless payment system has a positive and significant influence on visitor satisfaction. Based on those findings, it can be concluded that the implementation of the cashless payment at We Family Outbound has been effective. This effectiveness is reflected in visitor’s positive perceptions regarding the ease, usefulness, and security of transactions. Therefore, the cashless payment system deserves to be further developed as part of a modern service strategy in the tourism sector.

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    Official URL: https://repository.upi.edu/
    Item Type: Thesis (S1)
    Additional Information: https://scholar.google.com/citations?hl=en&user=89BSJtoAAAAJ ID SINTA Dosen Pembimbing: Maulana: 5993446 Dally Nur Arif: 6745748
    Uncontrolled Keywords: Efektivitas, Sistem Pembayaran Non Tunai, Kepuasan Pengunjung, Pariwisata, We Family Outbound. Effectiveness, Cashless Payment, Tourist Satisfaction, Tourism, We Family Outbound.
    Subjects: L Education > L Education (General)
    Divisions: UPI Kampus Sumedang > S1 Industri Pariwisata
    Depositing User: Dian Rakhmah
    Date Deposited: 30 Jul 2025 02:52
    Last Modified: 30 Jul 2025 02:52
    URI: http://repository.upi.edu/id/eprint/134358

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