SWOT ANALYSIS OF BBK ELECTRONICS' PRODUCT DIVERSIFICATION STRATEGY FOR DOMINATING INDONESIA'S SMARTPHONE MARKET

Muhammad Vajri Mashudan, - and Sity Sarah Maesaroh, - and Muhammad Rizki Nugraha, - (2025) SWOT ANALYSIS OF BBK ELECTRONICS' PRODUCT DIVERSIFICATION STRATEGY FOR DOMINATING INDONESIA'S SMARTPHONE MARKET. S1 thesis, Universitas Pendidikan Indonesia.

Abstract

Marketing strategy encompasses planning, pricing, promotion, and distribution to meet consumer needs. This study analyzes BBK Electronics' product diversification strategy in capturing Indonesia's smartphone market using SWOT analysis. The findings indicate that BBK Electronics is positioned in Quadrant I, demonstrating strong capabilities to capitalize on opportunities despite intense competition. The company can enhance competitiveness by improving product quality, expanding its service network,and optimizing brand positioning.

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Item Type:	Thesis (S1)
Additional Information:	https://scholar.google.com/citations?hl=id&user=80nLt4kAAAAJ ID Sinta Dosen Pembimbing: Sity Sarah Maesaroh: 6681118 Muhammad Rizki Nugraha: 6770726 “Karya ini adalah tugas akhir setara dengan skripsi sesuai dengan SK Direktur Kampus UPI di Tasikmalaya Nomor: B-3665/UN40.C3/TA.01.03/2025”
Uncontrolled Keywords:	Marketing Strategy, Product Diversification, SWOT, BBK Electronics
Subjects:	L Education > L Education (General)
Divisions:	UPI Kampus Tasikmalaya > S1 Bisnis Digital
Depositing User:	Muhammad Vajri Mashudan
Date Deposited:	08 Sep 2025 06:53
Last Modified:	08 Sep 2025 06:53
URI:	http://repository.upi.edu/id/eprint/133862

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