MODEL MINDFULNESS TECHNOLOGY ADOPTION DALAM MENINGKATKAN CONTINUANCE USAGE PADA PAYLATER DI INDONESIA

Emi Amelia, - and Ratih Hurriyati, - and Mokhamad Adib Sultan, - and Puspo Dewi Dirgantari, - (2025) MODEL MINDFULNESS TECHNOLOGY ADOPTION DALAM MENINGKATKAN CONTINUANCE USAGE PADA PAYLATER DI INDONESIA. S3 thesis, Universitas Pendidikan Indonesia.

Abstract

Adopsi yang cepat dari solusi pembayaran digital telah mengubah lanskap keuangan, dan layanan paylater telah muncul sebagai komponen penting dalam ekosistem yang terus berkembang ini; namun, continuance usage masih menjadi masalah utama bagi penyedia layanan, karena pemanfaatan platform yang optimal masih belum terwujud. Penelitian ini bertujuan untuk mengembangkan dan menguji model Continuance usage yang disintesis dari Expectation confirmatory theory. Penelitian ini menggunakan metode kuantitatif dalam bentuk survey. Populasi dan sample penelitian ini adalah 349 pengguna Shopee Paylater. Pengujian menggunakan metode pengujian Structural Equation Modelling (SEM). Hasil Penelitian menunjukan bahwa terdapat hubungan positif Mindfulness Technology Adoption dengan continuance usage baik langsung maupun melalui Trustworthy financial well-being. Terdapat hubungan positif Mindfulness Technology Adoption dengan Satisfaction baik langsung maupun melalui Technology selfefficacy, terdapat hubungan positif Mindfulness Technology Adoption dengan Satisfaction baik langsung maupun melalui Social Influence, terdapat hubungan positif Mindfulness Technology Adoption dengan Continuance Usage baik langsung maupun melalui habit, terdapat hubungan positif Mindfulness Technology Adoption dengan satisfaction baik langsung maupun melalui habit. Hasil ini mengindikasikan bahwa terdapat hubungan Mindfulness Technology Adoption (MTA) trustworthy financial well-being, technology selfefficacy, social influence, habit, satisfaction terhadap continuance usage. Mindfulness Technology Adoption (MTA) meningkatkan satisfaction pengguna dan penggunaan teknologi dalam jangka panjang, baik secara langsung maupun melalui berbagai aspek mediasi seperti trustworthy financial well-being, technology selfefficacy, social influence, dan habit. Temuan ini menegaskan bahwa MTA memainkan peran penting dalam meningkatkan pengalaman pengguna dan keberlanjutan penggunaan teknologi. Dengan menumbuhkan kesadaran dan kepercayaan dalam penggunaan teknologi keuangan, MTA berkontribusi terhadap pemanfaatan layanan keuangan digital yang lebih optimal dan berkelanjutan. Keywords: Mindfulness Technology Adoption (MTA) terhadap trustworthy financial well-being, technology selfefficacy, social influence, habit, satisfaction, continuance usage Continuance Usage on Paylater in Indonesia, under the guidance of Promoter Prof. Dr. Hj. Ratih Hurriyati, M.P; Co-Promoter Dr. H. Mokh Adib Sultan, ST., MT; Promoter Member Dr. Puspo Dewi Dirgantari, S.Pd., M.T., M.M. The rapid adoption of digital payment solutions has changed the financial landscape, and paylater services have emerged as an important component in this evolving ecosystem; however, continuance usage is still a major issue for service providers, as optimal utilization of the platform has yet to be realized. This study aims to develop and test a Continuance usage model synthesized from Expectation confirmatory theory. This research uses quantitative methods in the form of surveys. The population and sample of this study were 349 Shopee Paylater users. Testing using the Structural Equation Model (SEM) testing method. The results showed that there is a positive relationship between Mindfulness Technology Adoption and continuance usage either directly or through Trustworthy financial well-being. There is a positive relationship of Mindfulness Technology Adoption with Satisfaction both directly and through Technology self-efficacy, there is a positive relationship of Mindfulness Technology Adoption with Satisfaction both directly and through Social Influence, there is a positive relationship of Mindfulness Technology Adoption with Continuance Usage both directly and through habit, there is a positive relationship of Mindfulness Technology Adoption with satisfaction both directly and through habit. These results indicate that there is a relationship between Mindfulness Technology Adoption (MTA) trustworthy financial well-being, technology self-efficacy, social influence, habit, satisfaction on continuance usage. Mindfulness Technology Adoption (MTA) increases user satisfaction and long-term technology use, both directly and through various mediating aspects such as trustworthy financial well-being, technology self- efficacy, social influence, and habit. The findings confirm that MTAs play an important role in improving user experience and sustainability of technology use. By fostering awareness and trust in the use of financial technology, MTAs contribute to more optimal and sustainable utilization of digital financial services. Keywords: Mindfulness Technology Adoption (MTA) on trustworthy financial well-being, technology self-efficacy, social influence, habit, satisfaction, continuance usage

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Official URL: http://repository.upi.edu
Item Type: Thesis (S3)
Additional Information: https://scholar.google.com/citations?user=D5b-7gkAAAAJ&hl=id ID SINTA Dosen Pembimbing Ratih Hurriyati:5984336 Mokhamad Adib Sultan:6002446 Puspo Dewi Dirgantari:5980376
Uncontrolled Keywords: Mindfulness Technology Adoption (MTA) terhadap trustworthy financial well-being, technology selfefficacy, social influence, habit, satisfaction, continuance usage Mindfulness Technology Adoption (MTA) on trustworthy financial well-being, technology self-efficacy, social influence, habit, satisfaction, continuance usage
Subjects: H Social Sciences > HC Economic History and Conditions
H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions: Fakultas Pendidikan Ekonomi dan Bisnis > S3 Manajemen
Depositing User: Emi Amelia
Date Deposited: 07 May 2025 08:05
Last Modified: 07 May 2025 08:05
URI: http://repository.upi.edu/id/eprint/133096

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