PENGARUH LITERASI KEUANGAN, PERILAKU KEUANGAN DAN MENTAL ACCOUNTING TERHADAP PERILAKU KONSUMTIF PEMAIN GAME MOBILE LEGENDS: Studi pada Generasi Z di Kota Bandung

Edelweis Az-Zahra Fadlila Khaira Sufyan Putri, - and Aristanti Widyaningsih, - and Budi Supriatono Purnomo, - (2025) PENGARUH LITERASI KEUANGAN, PERILAKU KEUANGAN DAN MENTAL ACCOUNTING TERHADAP PERILAKU KONSUMTIF PEMAIN GAME MOBILE LEGENDS: Studi pada Generasi Z di Kota Bandung. S1 thesis, Universitas Pendidikan Indonesia.

Abstract

Perilaku konsumtif dalam game online semakin meningkat seiring dengan kemudahan transaksi digital. Oleh karena itu, diperlukan pemahaman mengenai faktor-faktor yang memengaruhi keputusan keuangan pemain, khususnya dalam konteks literasi keuangan, perilaku keuangan, dan mental accounting. Penelitian ini bertujuan untuk menganalisis pengaruh literasi keuangan, perilaku keuangan, dan mental accounting terhadap perilaku konsumtif. Penelitian ini menggunakan metode kuantitatif dengan pendekatan deskriptif dan verifikatif. Data dikumpulkan melalui kuesioner yang dibagikan kepada responden dengan metode purposive sampling, yaitu pemain Mobile Legends dari Generasi Z di Kota Bandung. Analisis data dilakukan menggunakan metode Partial Least Squares-Structural Equation Modeling (PLS-SEM) dengan SmartPLS. Hasil penelitian menunjukkan bahwa literasi keuangan berpengaruh negatif terhadap perilaku konsumtif. Sedangkan Perilaku keuangan dan mental accounting tidak memiliki pengaruh negatif terhadap perilaku konsumtif.

Consumer behavior in online games is increasing along with the ease of digital transactions. Therefore, it is necessary to understand the factors that influence players' financial decisions, especially in the context of financial literacy, financial behavior, and mental accounting. This study aims to analyze the influence of financial literacy, financial behavior, and mental accounting on the consumer behavior. This study uses a quantitative method with a descriptive and verification approach. Data were collected through questionnaires distributed to respondents using the purposive sampling method, namely Mobile Legends players from Generation Z in Bandung City. Data analysis was carried out using the Partial Least Squares-Structural Equation Modeling (PLS-SEM) method with SmartPLS. The results of the study showed that financial literacy had a negative effect on consumer behavior. Meanwhile, financial behavior and mental accounting did not have a negative effect on consumer behavior.

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Item Type:	Thesis (S1)
Additional Information:	https://scholar.google.com/citations?view_op=new_profile&hl=en ID Sinta Dosen Pembimbing: Aristanti Widyaningsih : 5975674 Budi Supriatono Purnomo : 5996343
Uncontrolled Keywords:	Literasi Keuangan, Perilaku Keuangan, Mental Accounting, Perilaku Konsumtif Financial Literacy, Financial Behavior, Mental Accounting, Consumptive Behavior
Subjects:	H Social Sciences > HF Commerce > HF5601 Accounting H Social Sciences > HG Finance H Social Sciences > HJ Public Finance
Divisions:	Fakultas Pendidikan Ekonomi dan Bisnis > Akuntansi (non kependidikan)
Depositing User:	Edelweis Az-Zahra Fadlila Khaira Sufyan Putri
Date Deposited:	02 May 2025 02:45
Last Modified:	02 May 2025 02:45
URI:	http://repository.upi.edu/id/eprint/132719

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