Alfi Syahrah Siregar, - and Vanessa Gaffar, - and Hilda Monoarfa, - (2025) PENGARUH LITERASI HALAL DIGITAL DAN ATRIBUT DESTINASI HALAL TERHADAP NIAT BERKUNJUNG KEMBALI DIMEDIASI KEPERCAYAAN: Survei Terhadap Wisatawan yang Berkunjung Ke Destinasi Pariwisata Unggulan Sumatera Barat. S2 thesis, Universitas Pendidikan Indonesia.
Abstract
Pariwisata unggulan Sumatera Barat memiliki potensi besar untuk menjadi destinasi yang memenuhi kebutuhan wisatawan Muslim. Penelitian ini bertujuan untuk menganalisis pengaruh literasi halal digital dan atribut destinasi halal terhadap niat berkunjung kembali, dengan kepercayaan sebagai variabel mediasi. Menggunakan metode kuantitatif dengan convenience sampling, data dikumpulkan dari 403 responden wisatawan Nusantara Muslim yang telah mengunjungi destinasi halal di Sumatera Barat dan dianalisis menggunakan PLS-SEM melalui perangkat lunak SmartPLS 3. Hasil penelitian menunjukkan bahwa atribut destinasi halal memiliki pengaruh positif dan signifikan terhadap niat berkunjung kembali. Literasi halal digital tidak berpengaruh langsung terhadap niat berkunjung kembali, namun literasi ini memiliki pengaruh signifikan terhadap kepercayaan, yang kemudian menjadi mediator penting antara literasi halal digital dan atribut destinasi halal terhadap niat berkunjung kembali. Pengelola destinasi disarankan untuk mengembangkan aplikasi digital, meningkatkan fasilitas halal, dan menerapkan strategi pemasaran berbasis teknologi untuk menarik wisatawan Muslim serta memperkuat daya saing pariwisata unggulan Sumatera Barat. West Sumatra's flagship tourism has great potential to become a destination that meets the needs of Muslim tourists. This study aims to analyse the effect of digital halal literacy and halal destination attributes on revisit intention, with trust as a mediating variable. Using quantitative methods with convenience sampling, data were collected from 403 Muslim Nusantara tourist respondents who have visited halal destinations in West Sumatra and analysed using PLS-SEM through SmartPLS 3 software. The results showed that halal destination attributes have a positive and significant influence on revisit intention. Digital halal literacy does not have a direct effect on revisit intention, but this literacy has a significant influence on trust, which then becomes an important mediator between digital halal literacy and halal destination attributes on revisit intention. Destination managers are advised to develop digital applications, improve halal facilities, and implement technology-based marketing strategies to attract Muslim tourists and strengthen the competitiveness of West Sumatra's flagship tourism.
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| Item Type: | Thesis (S2) |
|---|---|
| Additional Information: | https://scholar.google.com/citations?user=s-LFKacAAAAJ&hl=en&oi=ao ID SINTA Dosen Pembimbing: Vanessa Gaffar: 5993246 Hilda Monoarfa: 6150134 |
| Uncontrolled Keywords: | literasi halal digital, atribut destinasi halal, kepercayaan, niat berkunjung kembali, pariwisata halal, Sumatera Barat. digital halal literacy, halal destination attributes, trust, revisit intention, halal tourism, West Sumatra. |
| Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management |
| Divisions: | Fakultas Pendidikan Ekonomi dan Bisnis > S2 Manajemen |
| Depositing User: | Alfi Syahrah Siregar |
| Date Deposited: | 24 Apr 2025 06:57 |
| Last Modified: | 24 Apr 2025 06:57 |
| URI: | http://repository.upi.edu/id/eprint/132398 |
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