Frisya Tami Faadila Rahman, - and Sri Marhanah, - (2025) KUALITAS PELAYANAN DAN FASILITAS SEBAGAI PENENTU KEPUASAN WISATAWAN DI DUSUN BAMBU FAMILY LEISURE PARK. S1 thesis, Universitas Pendidikan Indonesia.
Abstract
Penelitian ini dilakukan dengan tujuan untuk menganalisis bagaimana kualitas pelayanan dan fasilitas memengaruhi kepuasan wisatawan di Dusun Bambu Family Leisure Park. Penelitian ini menggunakan metode kuantitatif dengan pendekatan deskriptif dan pengumpulan data yang dilakukan menggunakan kuesioner. Sampel yang diambil dalam penelitian ini berjumlah 100 responden, yang ditentukan melalui teknik purposive sampling dari populasi wisatawan yang pernah mengunjungi Dusun Bambu Family Leisure Park. Analisis yang digunakan dalam penelitian ini adalah analisis regresi linear berganda. Hasil dari penelitian ini, menunjukkan kualitas pelayanan dan fasilitas secara simultan memengaruhi kepuasan wisatawan sebesar 74,3%. Secara parsial kualitas pelayanan berpengaruh positif dan signifikan terhadap kepuasan wisatawan, fasilitas secara parsial berpengaruh positif dan signifikan terhadap kepuasan wisatawan. Hasil penelitian menunjukkan perlu peningkatan kualitas pelayanan pada destinasi, sementara penelitian selanjutnya bisa mengeksplorasi faktor lain yang memengaruhi kepuasan wisatawan dengan metode berbeda. This study was conducted with the aim of analyzing how the quality of services and facilities affect tourist satisfaction at Dusun Bambu Family Leisure Park. This research is supported by the complaints of Dusun Bambu Family Leisure Park tourists, which are dominated by aspects of service and facilities. This study uses quantitative methods with a descriptive approach and data collection is done using a questionnaire. The sample taken in this study amounted to 100 respondents, who were determined through purposive sampling technique from the population of tourists who had visited Dusun Bambu Family Leisure Park. The analysis used in this study is multiple linear regression analysis. The results of this study show that service quality and facilities simultaneously affect tourist satisfaction by 74.3%. Partially, service quality has a positive and significant effect on tourist satisfaction, facilities partially have a positive and significant effect on tourist satisfaction. The results show that it is necessary to improve service quality at destinations, while further research can explore other factors that influence tourist satisfaction with different methods.
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| Item Type: | Thesis (S1) |
|---|---|
| Additional Information: | https://scholar.google.com/citations?view_op=new_articles&hl=en&imq=Frisya+Tami+Faadila+Rahman# ID Sinta Dosen Pembimbing Sri Marhanah: 5993537 |
| Uncontrolled Keywords: | Kualitas pelayanan dan fasilitas sebagai penentu kepuasan wisatawan Service quality and facilities as a determinants of tourist satisfaction |
| Subjects: | G Geography. Anthropology. Recreation > GV Recreation Leisure H Social Sciences > H Social Sciences (General) H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management |
| Divisions: | Fakultas Pendidikan Ilmu Pengetahuan Sosial > Manajemen Resort & Leisure |
| Depositing User: | Frisya Tami Faadila Rahman |
| Date Deposited: | 11 Apr 2025 06:40 |
| Last Modified: | 11 Apr 2025 06:40 |
| URI: | http://repository.upi.edu/id/eprint/132041 |
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