PENGARUH E-SERVICESCAPE TERHADAP E-REPURCHASE INTENTION MELALUI E-SATISFACTION: Survei terhadap Pengguna Aplikasi E-Commerce Fashion di Indonesia

Wafa Agnia, - and Lili Adi Wibowo, - and Bambang Widjajanta, - (2025) PENGARUH E-SERVICESCAPE TERHADAP E-REPURCHASE INTENTION MELALUI E-SATISFACTION: Survei terhadap Pengguna Aplikasi E-Commerce Fashion di Indonesia. S1 thesis, Universitas Pendidikan Indonesia.

Abstract

Penelitian ini bertujuan untuk memperoleh gambaran dan pengaruh e-servicescape terhadap e-repurchase intention melalui e-satisfaction pada pengguna aplikasi e-commerce fashion. Penelitian ini menggunakan jenis penelitian deskriptif dan verifikatif dengan pendekatan kuantitatif. Metode penelitian yang digunakan pada penelitian ini adalah explanatory survey dan teknik pengambilan sampel adalah simple random sampling dengan ukuran sampel sebanyak 349 responden. Data diolah secara statistik menggunakan metode Structural Equation Modelling (SEM). Hasil penelitian ini menemukan bahwa gambaran e-servicescape, e-satisfaction, dan e-repurchase intention berada pada kategori sedang. E-servicescape memiliki pengaruh positif dan signifikan terhadap e-repurchase intention melalui e-satisfaction. Temuan ini menunjukkan bahwa pengaruh tidak langsung e-servicescape memperoleh besaran pengaruh yang lebih rendah terhadap e-repurchase intention, dibandingkan pengaruh langsung. Berdasarkan hasil penelitian, peneliti merekomendasikan agar aplikasi e-commerce fashion mempertahankan dan meningkatkan performa layanan e-servicescape agar dapat meningkatkan jumlah pelanggan yang bertahan menggunakan aplikasi e-commerce fashion dalam melakukan pembelian produk fashion.

This research aims to obtain an overview and the influence of e-servicescape on e-repurchase intention through e-satisfaction among users of fashion e-commerce applications. Employing a descriptive and verificative study with a quantitative approach, this research utilizes an explanatory survey method with a simple random sampling technique, involving 349 respondents. Data is statistically processed using the Structural Equation Modeling (SEM). The findings indicate that the levels of e-servicescape, e-satisfaction, and e-repurchase intention fall within the moderate category. E-servicescape has a positive and significant influence on e-repurchase intention through e-satisfaction. These results show that the indirect effect of e-servicescape on e-repurchase intention is lower than its direct effect. Based on the findings, researchers recommend that fashion e-commerce applications maintain and enhance the performance of e-servicescape services to increase the number of customers who continue using the platform for purchasing fashion products.

	Text S_MBS_2101124_Title.pdf Download (1MB)
	Text S_MBS_2101124_Chapter1.pdf Download (440kB)
	Text S_MBS_2101124_Chapter2.pdf Restricted to Staf Perpustakaan Download (1MB)
	Text S_MBS_2101124_Chapter3.pdf Download (1MB)
	Text S_MBS_2101124_Chapter4.pdf Restricted to Staf Perpustakaan Download (2MB)
	Text S_MBS_2101124_Chapter5.pdf Download (170kB)
	Text S_MBS_2101124_Appendix.pdf Restricted to Staf Perpustakaan Download (5MB)

Item Type:	Thesis (S1)
Additional Information:	ID SINTA Dosen Pembimbing: Lili Adi Wibowo: 5984836 Bambang Widjajanta: 5984870
Uncontrolled Keywords:	E-servicescape, e-satisfaction, e-repurchase intention E-servicescape, e-satisfaction, e-repurchase intention
Subjects:	H Social Sciences > HD Industries. Land use. Labor H Social Sciences > HF Commerce L Education > L Education (General)
Divisions:	Fakultas Pendidikan Ekonomi dan Bisnis > Pendidikan Bisnis
Depositing User:	Wafa Agnia
Date Deposited:	13 Mar 2025 06:54
Last Modified:	05 May 2025 02:55
URI:	http://repository.upi.edu/id/eprint/131620

Actions (login required)

View Item