PENGARUH FEAR OF MISSING OUT (FoMO), LITERASI KEUANGAN DAN LITERASI DIGITAL TERHADAP KEPUTUSAN INVESTASI: Studi pada Generasi Zillenial di Kota Bandung

    Mita Nopitasari, - (2025) PENGARUH FEAR OF MISSING OUT (FoMO), LITERASI KEUANGAN DAN LITERASI DIGITAL TERHADAP KEPUTUSAN INVESTASI: Studi pada Generasi Zillenial di Kota Bandung. S1 thesis, Universitas Pendidikan Indonesia.

    Abstract

    Penelitian ini bertujuan untuk mengetahui Fear of Missing Out (FoMO), Literasi Keuangan dan Literasi Digital terhadap Keputusan Investasi (Study pada Generasi Zillenial di Kota Bandung). Penelitian ini menggunakan pendekatan kuantitatif dengan data primer. Populasi yang digunakan dalam penelitian ini adalah investor generasi z di Kota Bandung. Teknik pengambilan sampel pada penelitian ini adalah Cluster sampling sehingga di dapat 100 responden. Data pengumpulan dengan menggunakan instrumen kuesioner berbasis web google form. Analisis Data dilakukang menggunakan metode Regresi Linier Berganda dengan menggunakan software SPSS 26. Hasil pada penelitian ini menunjukan bahwa Fear of Missing Out (FoMO) tidak berpengaruh terhadap keputusan investasi, Literasi Keuangan dan Literasi Digital memiliki berpengaruh terhadap keputusan investasi pada generasi zillenial di Kota Bandung. Selain itu, Fear of Missing Out (FoMO), Literasi Keuangan dan Literasi Digital berpengaruh secara simultan terhadap Keputuasna Investasi.

    The influence of Fear of Missing Out (FoMO), Financial Literacy and Digital Literacy on the decision investment (Study on Zilennial Generation Student’s in Bandung). The research uses quantitative research and data used is primary data. The populations used in the research is Zelinnial’s generation investor in bandung. The sampling used is Cluster sampling so that as many as 100 respondents were obtained. Data was collected using a Google Form web-based questionnaire intrument. The analytical method used is Multiple Linier Regression Analysis with the of SPSS 26. The results of this study indicate that partially influence Fear of Missing Out (FoMO) has no influence on investment decisions, finansial literacy and digital literacy have an influence on investment decisions. Apart from that, simultaneously influence Fear of Missing Out (FoMO), Finansial Literacy and Digital Literacy influence decision investment.

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    Official URL: https://repository.upi.edu
    Item Type: Thesis (S1)
    Additional Information: https://scholar.google.com/citations?hl=en&user=MaySz48AAAAJ&scilu=&scisig=AHomd ID SINTA Dosen Pembimbing: Alfira Sofia: 259602 Budi Supriatono Purnomo: 5996343
    Uncontrolled Keywords: Fear of Missing Out (FoMO), Literasi Keuangan, Literasi Digital, Keputusan Investasi Fear of Missing Out (FoMO), Financial literacy, Digital Literacy, Invesment Decision
    Subjects: H Social Sciences > HG Finance
    Divisions: Fakultas Pendidikan Ekonomi dan Bisnis > Akuntansi (non kependidikan)
    Depositing User: Mita Nopitasari
    Date Deposited: 21 Feb 2025 07:05
    Last Modified: 21 Feb 2025 07:05
    URI: http://repository.upi.edu/id/eprint/131096

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