PENGARUH E-SERVICE QUALITY TIKET.COM DAN KEPERCAYAAN KONSUMEN TERHADAP REPURCHASE INTENTION HOTEL DI KOTA BANDUNG

    Vitariyani, - (2024) PENGARUH E-SERVICE QUALITY TIKET.COM DAN KEPERCAYAAN KONSUMEN TERHADAP REPURCHASE INTENTION HOTEL DI KOTA BANDUNG. S1 thesis, Universitas Pendidikan Indonesia.

    Abstract

    Aplikasi Tiket.com mengalami banyak perkembangan dalam memenuhi kebutuhan konsumen untuk berwisata yaitu terdapat berbagai layanan yang dimiliki online travel agent khususnya tiket.com diantaranya tiket transportasi, akomodasi, aktivitas wisata, kuliner, atraksi wisata, event, dan kegiatan hiburan lainnya yang cukup untuk memenuhi kebutuhan konsumen dalam pemilihan produk. Faktor paling penting pada transaksi online adalah kepercayaan. Penelitian ini bertujuan untuk mengetahui dan memahami pengaruh e-service quality Tiket.Com dan kepercayaan konsumen terhadap repurchase intention hotel di kota bandung. Penelitian ini menggunakan metode kuantitatif deskriptif verifikatif dengan simple random sampling melalui penyebaran kuesioner. Berdasarkan hasil penelitian, terdapat pengaruh e-service quality Tiket.Com dan kepercayaan konsumen terhadap repurchase intention hotel di kota bandung secara positif. The Tiket.com application has experienced many developments in meeting consumers' needs for traveling, namely that there are various services provided by online travel agents, especially Tiket.com, including transportation tickets, accommodation, tourist activities, culinary delights, tourist attractions, events and other entertainment activities which are sufficient to fulfill consumer needs in product selection. The most important factor in online transactions is trust. This research aims to determine and understand the influence of Tiket.Com e-service quality and consumer trust on hotel repurchase intention in the city of Bandung. This research uses a quantitative descriptive verification method with simple random sampling by distributing questionnaires. Based on the research results, there is a positive influence of Tiket.Com e-service quality and consumer trust on hotel repurchase intention in the city of Bandung.

    Baca Full Text klik disini
    [thumbnail of S_MRL_1908694_Title.pdf] Text
    S_MRL_1908694_Title.pdf
    Download (3MB)
    [thumbnail of S_MRL_1908694_Chapter1.pdf] Text
    S_MRL_1908694_Chapter1.pdf
    Download (3MB)
    [thumbnail of S_MRL_1908694_Chapter2.pdf] Text
    S_MRL_1908694_Chapter2.pdf
    Restricted to Staf Perpustakaan
    Download (3MB)
    [thumbnail of S_MRL_1908694_Chapter3.pdf] Text
    S_MRL_1908694_Chapter3.pdf
    Download (3MB)
    [thumbnail of S_MRL_1908694_Chapter4.pdf] Text
    S_MRL_1908694_Chapter4.pdf
    Restricted to Staf Perpustakaan
    Download (3MB)
    [thumbnail of S_MRL_1908694_Chapter5.pdf] Text
    S_MRL_1908694_Chapter5.pdf
    Download (3MB)
    [thumbnail of S_MRL_1908694_Appendix.pdf] Text
    S_MRL_1908694_Appendix.pdf
    Restricted to Staf Perpustakaan
    Download (3MB)
    Official URL: https://repository.upi.edu/
    Item Type: Thesis (S1)
    Additional Information: https://scholar.google.com/citations?view_op=new_articles&hl=en&imq=Vitariyani# ID SINTA Dosen Pembimbing: Erry Sukriah: 6721572
    Uncontrolled Keywords: Kualitas Pelayanan, Kepercayaan Konsumen, Keputusan Pembelian, Pesan Online, Service Quality, Consumer Trust, Purchasing Decisions, Online Ordering
    Subjects: G Geography. Anthropology. Recreation > GV Recreation Leisure
    L Education > L Education (General)
    Divisions: Fakultas Pendidikan Ilmu Pengetahuan Sosial > Manajemen Resort & Leisure
    Depositing User: vitariyani
    Date Deposited: 09 Feb 2025 14:50
    Last Modified: 09 Feb 2025 14:50
    URI: http://repository.upi.edu/id/eprint/130300

    Actions (login required)

    View Item View Item