Meutia Permata Maharani, - (2024) SELF-PRESENTATION PENGGUNA APLIKASI KENCAN ONLINE: Studi Fenomenologi pada Pengguna Aplikasi Kencan Online Bumble. S1 thesis, Universitas Pendidikan Indonesia.
Abstract
Seiring berkembangnya teknologi digital, pola interaksi sosial manusia mengalami perubahan signifikan. Kehadiran internet dan aplikasi berbasis online membuka peluang bagi individu untuk membangun hubungan sosial dan romantis tanpa keterbatasan ruang dan waktu. Salah satu perkembangan tersebut adalah munculnya aplikasi kencan online, seperti Bumble, yang memberikan kesempatan bagi penggunanya untuk memperkenalkan diri dengan lebih fleksibel. Platform ini memungkinkan individu memiliki pilihan dan kontrol penuh dalam menyusun identitas yang ingin mereka tampilkan, yang dikenal sebagai self-presentation. Penelitian ini bertujuan untuk mengetahui motivasi informan menggunakan Bumble, mengetahui strategi self-presentation informan ketika menggunakan Bumble dan mengetahui bagaimana informan melakukan selective self-presentation. Penelitian ini menggunakan pendekatan kualitatif dengan metode fenomenologi. Data dikumpulkan melalui teknik wawancara semi-struktur kepada enam pengguna aktif Bumble berusia di atas 18 tahun. Data dianalisis melalui tahapan reduksi, penyajian data, dan penarikan kesimpulan. Hasil penelitian menunjukkan bahwa (1) Motivasi informan menggunakan Bumble adalah karena keterbatasan lingkungan dan adanya inspirasi sosial sebagai pendorong untuk mencari koneksi sosial serta hubungan romantis yang santai. (2) Strategi self-presentation yang dilakukan oleh informan mengacu pada lima strategi menurut teori Jones dan Pittman, yaitu self-promotion, exemplification, ingratiation, supplication dan intimidation. (3) Informan melakukan selective self-presentation dengan merubah dan memanipulasi citra dirinya untuk memenuhi harapan orang lain. Namun, beberapa informan masih berusaha untuk mempertahankan keaslian dirinya.
As digital technology develops, the pattern of human social interaction has changed significantly. The presence of the internet and online-based applications opens up opportunities for individuals to build social and romantic relationships without the limitations of time and space. One such development is the emergence of online dating apps, such as Bumble, which provides users with the opportunity to introduce themselves more flexibly. These platforms allow individuals to have full choice and control in crafting the identity they want to display, known as self-presentation. This research aims to find out the informants' motivation to use Bumble, find out the informants' self-presentation strategy when using Bumble and find out how the informants do selective self-presentation. This research uses a qualitative approach with a phenomenological method. Data were collected through semi-structured interview techniques to six active Bumble users over 18 years old. Data were analyzed through the stages of reduction, data presentation, and conclusion drawing. The findings indicate (1) The informants motivations for using Bumble stem from environmental limitations and social inspiration as drivers to seek social connections and casual romantic relationships. (2) The informants self-presentation strategies align with Jones and Pittman's five strategies: self-promotion, exemplification, ingratiation, supplication, and intimidation. (3) The informants engage in selective self-presentation by altering and manipulating their image to align with others expectations, although some still strive to maintain authenticity.
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| Item Type: | Thesis (S1) |
|---|---|
| Additional Information: | https://scholar.google.com/citations?hl=en&authuser=8&user=kNZcoBwAAAAJ ID SINTA Dosen Pembimbing: Achmad Hufad: 5977826 Eki Baihaki: 6730722 |
| Uncontrolled Keywords: | Self-presentation, Aplikasi Kencan Online, Bumble, Identitas Digital Online Dating App, Digital Identity |
| Subjects: | H Social Sciences > H Social Sciences (General) L Education > L Education (General) |
| Divisions: | Fakultas Pendidikan Ilmu Pengetahuan Sosial > Ilmu Komunikasi |
| Depositing User: | Meutia Permata Maharani |
| Date Deposited: | 06 Feb 2025 01:57 |
| Last Modified: | 06 Feb 2025 01:57 |
| URI: | http://repository.upi.edu/id/eprint/129996 |
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