Indri Rahmadianti Lesmana, - (2024) KOREAN WAVE (HALLYU) DALAM PERKEMBANGAN INDUSTRI KREATIF KOREA SELATAN PADA TAHUN 2012-2022. S1 thesis, Universitas Pendidikan Indonesia.
Abstract
Korean wave (Hallyu) merupakan fenomena budaya populer Korea Selatan yang telah mewarnai dunia global selama dua dekade lamanya. Hallyu adalah brand kebudayaan Korea Selatan yang dihasilkan oleh industri kreatif, tercipta melalui adanya kreativitas dan inovasi di dalamnya. Fenomena Hallyu secara langsung meningkatkan industri kreatif di Korea Selatan, mulai dari produksi konten, penjualan dan ekspor produk kebudayaan Hallyu. Industri kreatif Korea Selatan menciptakan berbagai konten-konten hiburan audiovisual seperti serial drama, animasi, film dan musik. Serta konten-konten hiburan asal Korea Selatan lainnya seperti game, character dan webtoon yang berhasil meraih popularitas karena konten berkualitas dan juga berhasil memikat audiens global. Industri kreatif Korea Selatan identik dengan industri konten yang sejauh ini telah berkontribusi dalam peningkatan ekonomi dalam negeri sekaligus national branding Korea Selatan melalui Hallyu. Pemerintah sebagai pemangku kebijakan tertinggi menaruh perhatian secara khusus pada eksistensi Hallyu yang secara positif meningkatkan citra negara, sehingga banyak kebijakan yang diterapkan oleh pemerintah untuk mengembangkan fenomena ini sebagai identitas budaya populer Korea Selatan. Hallyu berperan dalam perkembangan industri kreatif Korea Selatan secara konsisten mempertahakan eksistensinya hingga terdapat diversifikasi dalam produk kebudayaan yang dibawanya seperti produk siap pakai seperti produk kecantikan, makanan, elektronik dan pariwisata sebagai dampak sekunder dari fenomena Hallyu. Kata Kunci: Korean wave (Hallyu), Industri Kreatif, Konten Kreatif, National Branding. Korean wave (Hallyu) is a South Korean popular culture phenomenon that has colored the global world for two decades. Hallyu is a South Korean cultural brand produced by the creative industry, created through creativity and innovation in it. The Hallyu phenomenon directly increases the creative industry in South Korea, starting from content production, sales and exports of Hallyu cultural products. The South Korean creative industry creates various audiovisual entertainment content such as drama series, animation, films and music. As well as other South Korean entertainment content such as games, characters and webtoons that have succeeded in gaining popularity because of their quality content and have also succeeded in captivating a global audience. The South Korean creative industry is identical to the content industry which has so far contributed to improving the domestic economy as well as South Korea's national branding through Hallyu. The government as the highest policy maker pays special attention to the existence of Hallyu which positively improves the country's image, so that many policies are implemented by the government to develop this phenomenon as a popular cultural identity of South Korea. Hallyu plays a role in the development of the South Korean creative industry by consistently maintaining its existence until there is diversification in the cultural products it brings such as ready-to-use products such as beauty products, food, electronics and tourism as a secondary impact of the Hallyu phenomenon. Keywords: Korean wave (Hallyu), Creative Industry, Creative Content, National Branding.
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S_SEJ_1904068_Chapter1.pdf Download (292kB) |
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| Item Type: | Thesis (S1) |
|---|---|
| Additional Information: | ID SINTA Dosen Pembimbing Erlina Wiyanarti: 5992644 Yeni Kurniawati Sumantri: 6123152 |
| Uncontrolled Keywords: | Perkembangan Industri Kreatif Korea Selatan melalui Fenomena Korean wave (Hallyu) The Development of South Korea's Creative Industry through the Korean Wave Phenomenon (Hallyu) |
| Subjects: | D History General and Old World > D History (General) D History General and Old World > D History (General) > D204 Modern History D History General and Old World > DS Asia |
| Divisions: | Fakultas Pendidikan Ilmu Pengetahuan Sosial > Pendidikan Sejarah |
| Depositing User: | Indri Rahmadianti Lesmana |
| Date Deposited: | 17 Feb 2025 07:42 |
| Last Modified: | 17 Feb 2025 07:42 |
| URI: | http://repository.upi.edu/id/eprint/129979 |
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