Adela Salsabila Putri, - (2024) PENGARUH E-COMMERCE DAN PRODUCT INNOVATION TERHADAP BUSINESS SUCCESS: Studi pada Industri Sepatu Cibaduyut Kota Bandung. S1 thesis, Universitas Pendidikan Indonesia.
Abstract
Penelitian ini bertujuan untuk memperoleh gambaran dan besaran pengaruh e-commerce dan product innovation terhadap business success (studi pada industri sepatu cibaduyut Kota Bandung). Jenis penelitian yang digunakan adalah deskriptif dan verifikatif dengan pendekatan kuantitatif. Populasi dalam penelitian ini dijadikan sampel yang disebut dengan sampel jenuh yang berjumlah 43 responden. Data diolah secara statistik dengan menggunakan analisis jalur (path analysis) dengan bantuan software SPSS 24.0 for windows. Hasil penelitian diketahui bahwa e-commerce, product innovation, dan business success berada pada kategori baik, variabel e-commerce dan product innovation dinyatakan memiliki pengaruh terhadap business success, serta e-commerce dan product innovation memiliki pengaruh positif dan signifikan secara simultan terhadap business success. Temuan ini menunjukkan bahwa penggunaan e-commerce dan melakukan inovasi pada produk merupakan hal yang penting untuk keberhasilan bisnis. Dengan menggunakan e-commerce dapat memberikan akses pasar yang lebih luas dan melalui inovasi produk dapat memastikan bahwa usaha tetap bersaing sesuai dengan kebutuhan pelanggan.
This research aims to obtain an overview and the extent of the influence of e-commerce and product innovation on business success (a study on the Cibaduyut shoes industry in Bandung City). The type of research used is descriptive and verification with quantitative approach. The population in this study was sampled which is called a saturated sample of 43 respondents. The data was processed statistically using path analysis with the help of SPSS 24.0 for windows software. The research showed that e-commerce, product innovation, and business success are in the good category, e-commerce and product innovation variables are stated to have a influence on business success, and e-commerce and product innovation have a positive and significant effect simultaneously on business success. The findings indicate that using e-commerce and innovation product are important for business success. Using e-commerce can provide wider market access and through product innovation can ensure that business remains competitive according to customer needs.
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| Item Type: | Thesis (S1) |
|---|---|
| Additional Information: | https://scholar.google.com/citations?view_op=new_profile&hl=en ID SINTA Dosen Pembimbing: RD Dian Herdiana Utama: 5993184 Sulastri: 6067962 |
| Uncontrolled Keywords: | Kewirausahaan, Perdagangan Elektronik, Inovasi Produk, Keberhasilan Bisnis Entrepreneurship, E-Commerce, Product Innovation, Business Success |
| Subjects: | H Social Sciences > HF Commerce |
| Divisions: | Fakultas Pendidikan Ekonomi dan Bisnis > Pendidikan Bisnis |
| Depositing User: | Adela Salsabila Putri |
| Date Deposited: | 21 Jan 2025 08:06 |
| Last Modified: | 21 Jan 2025 08:06 |
| URI: | http://repository.upi.edu/id/eprint/129808 |
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