Dinda Ade Dalilah, - (2024) PENGARUH AUTHENTICITY GUARANTEES DAN SHOPPING EXPERIENCE TERHADAP ONLINE REPURCHASE INTENTION MELALUI CONSUMER TRUST IN ONLINE SELLER: Survei pada Konsumen Produk Fragrance Carl & Claire di Indonesia. S1 thesis, Universitas Pendidikan Indonesia.
Abstract
Penelitian ini bertujuan memperoleh gambaran dan pengaruh authenticity guarantees dan shopping experience terhadap online repurchase intention melalui consumer trust in online seller pada konsumen produk fragrance Carl & Claire di Indonesia. Penelitian ini menggunakan metode deskriptif dan verifikatif dengan pendekatan kuantitatif. Sampel berjumlah 346 responden pada Pengikut Instagram Carl & Claire di Indonesia dengan menggunakan teknik purposive sampling. Data diolah secara statistik dengan menggunakan metode Structural Equation Modeling (SEM). Hasil temuan pada penelitian ini menemukan bahwa gambaran authenticity guarantees, shopping experience, consumer trust in online seller, dan online repurchase intention, dan berada pada kategori baik. Hasil peneltian menunjukkan adanyan pengaruh yang signifikan antara authenticity guarantees terhadap online repurchase intention, pengaruh signifikan antara shopping experience terhadap repurchase intention, pengaruh signifikan antara authenticity guarantees terhadap consumer trust in online seller, pengaruh signifikan antara authenticity guarantees dan shopping experience terhadap online repurchase intention melalui consumer trust in online seller, dan shopping experience tidak berpengaruh langsung terhadap consumer trust in online seller. This study aims to describe and analyze the influence of authenticity guarantees and shopping experience on online repurchase intention through consumer trust in online sellers among consumers of Carl & Claire fragrance products in Indonesia. The research employs a descriptive and verificative method with a quantitative approach. The sample consists of 346 respondents, selected using purposive sampling from Carl & Claire's Instagram followers in Indonesia. The data is statistically processed using Structural Equation Modeling (SEM).The findings reveal that the levels of authenticity guarantees, shopping experience, consumer trust in online sellers, and online repurchase intention, are all categorized as good. The study results indicate a significant influence of authenticity guarantees on online repurchase intention, a significant influence of shopping experience on repurchase intention, a significant influence of authenticity guarantees on consumer trust in online sellers, and a significant influence of both authenticity guarantees and shopping experience on online repurchase intention through consumer trust in online sellers. However, shopping experience does not directly influence consumer trust in online sellers.
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S_MBS_2005786_Chapter1.pdf Download (394kB) |
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S_MBS_2005786_Chapter2.pdf Restricted to Staf Perpustakaan Download (590kB) |
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| Item Type: | Thesis (S1) |
|---|---|
| Additional Information: | https://scholar.google.com/citations?view_op=list_works&hl=en&user=PXFY2SsAAAAJ&gmla=AFix5MaH93Rd3w7EERQCN5tgpyKIZAU8lJ_BLsRYV0La_dGGgkcN-e80p1aktkfUEtMcTU02_STzaLMpBLfoSAZrM6oBU0Z9nS1luA ID SINTA Dosen Pembimbing: Ratih Hurriyati: 5984336 Lisnawati: 5986471 |
| Uncontrolled Keywords: | Jaminan keaslian, Pengalaman berbelanja, Kepercayaan konsumen pada penjual online, Minat Konsumen membeli kembali secara online. Authenticity Guarantees, Shopping Experience, Consumer Trust in Online Seller, Online Repurchase Intention. |
| Subjects: | H Social Sciences > HF Commerce |
| Divisions: | Fakultas Pendidikan Ekonomi dan Bisnis > Pendidikan Bisnis |
| Depositing User: | Dinda Ade Dalilah |
| Date Deposited: | 09 Jan 2025 07:59 |
| Last Modified: | 09 Jan 2025 07:59 |
| URI: | http://repository.upi.edu/id/eprint/129591 |
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