Gibran Maula Haraky, - (2024) PENGEMBANGAN MEDIA ANIMASI BERBASIS MOTION GRAPHIC YAYASAN RUMAH YATIM ARROHMAN INDONESIA SEBAGAI MEDIA BRAND EQUITY. S1 thesis, Universitas Pendidikan Indonesia.
Abstract
Penelitian ini mengkaji daya jual pada perusahaan non-profit terhadap masyarakat melalui perancangan video animasi motion graphic Yayasan Rumah Yatim Arrohman Indonesia yang divalidasi dan dinilai kelayakannya oleh validator ahli media dan masyarakat umum. Pokok masalah pada penelitian ini adalah banyak perusahaan non-profit yang melakukan praktik penyimpangan, penipuan dan tidak memiliki izin dari pemerintahan negara Indonesia sehingga banyak masyarakat yang dirugikan dengan praktik-praktik tersebut. Metode pengumpulan data yang dilakukan pada penelitian ini adalah wawancara dan observasi. Perancangan video animasi dilakukan dalam beberapa tahapan yaitu; pembuatan storyboard, designing, layering, animating, rendering dan audio post-production. Skor kelayakan pada uji validasi ahli media didapatkan skor 83% dengan representasi sangat layak. Kemudian pada uji tanggapan masyarakat didapatkan skor 88,6% dengan representasi sangat baik yang diperoleh dari 42 responden. Ditemukan bahwa terdapat beberapa aspek yang dapat menjadi daya jual perusahaan non-profit sehingga perusahaan tersebut layak dan terpercaya menjadi lembaga amal dan sosial di masyarakat. Hasil penelitian ini menunjukkan bahwa video animasi motion graphic Yayasan Rumah Yatim dapat menjadi media untuk menyampaikan poin penting daya jual perusahaan, branding, dan identitas guna mendapatkan kepercayaan yang tinggi. Penyampaian informasi daya jual perusahaan non-profit khususnya Yayasan Rumah Yatim Arrohman Indonesia dikemas dengan ringan, efektif dan kekinian dengan animasi berbasis motion graphic. ----- This study examines the brand equity of non-profit companies to the community through the design of motion graphic animation videos of the Arrohman Indonesia Orphanage Foundation which were validated and assessed for their feasibility by media expert validators and the general public. The main problem in this study is that many non-profit companies carry out deviant practices, fraud and do not have permits from the Indonesian government so that many people are harmed by these practices. The data collection methods used in this study were interviews and observations. The design of animated videos was carried out in several stages, namely; making storyboards, designing, layering, animating, rendering, and audio post-production. The feasibility score in the media expert validation test was 83% with a very decent representation. Then in the community response test, a score of 88.6% was obtained with a very good representation obtained from 42 respondents. It was found that there are several aspects that can be the selling power of non-profit companies so that the company is worthy and trusted to become a charity and social institution in the community. The results of this study indicate that the motion graphic animation video of the Arrohman Orphanage Foundation can be a medium to convey important points of the company's brand equity, branding, and identity in order to gain high trust. The delivery of information on the selling power of non-profit companies, especially the Arrohman Indonesia Orphanage Foundation, is packaged in a light, effective, and contemporary way with motion graphics-based animation.
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S_PSTI_2006004_Chapter2.pdf Restricted to Staf Perpustakaan Download (112kB) |
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| Item Type: | Thesis (S1) |
|---|---|
| Additional Information: | https://scholar.google.com/citations?user=r5kMr6MAAAAJ&hl=en ID SINTA Dosen Pembimbing: Nuur Wachid Abdulmajid: 6054692 Dian Permata Sari: 6160445 |
| Uncontrolled Keywords: | motion graphic, daya jual, perusahaan non-profit motion graphic, brand equity, non-profit organization |
| Subjects: | H Social Sciences > HE Transportation and Communications T Technology > T Technology (General) T Technology > T Technology (General) > T201 Patents. Trademarks T Technology > TR Photography Z Bibliography. Library Science. Information Resources > ZA Information resources > ZA4050 Electronic information resources |
| Divisions: | UPI Kampus Purwakarta > S1 Pendidikan Sistem Teknologi dan Informasi |
| Depositing User: | Gibran Maula Haraky |
| Date Deposited: | 09 Jan 2025 04:56 |
| Last Modified: | 09 Jan 2025 04:56 |
| URI: | http://repository.upi.edu/id/eprint/129550 |
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