ANALISIS MOTIVASI DAN PERSEPSI WISATAWAN MUDA TERHADAP KEPUTUSAN BERKUNJUNG DI TAMAN HUTAN RAYA IR. H. DJUANDA

Naura Azzah Maulida, - (2024) ANALISIS MOTIVASI DAN PERSEPSI WISATAWAN MUDA TERHADAP KEPUTUSAN BERKUNJUNG DI TAMAN HUTAN RAYA IR. H. DJUANDA. S1 thesis, Universitas Pendidikan Indonesia.

Abstract

Taman Hutan Raya Ir. H. Djuanda merupakan salah satu destinasi wisata alam di Kota Bandung. Penelitian ini bertujuan untuk menganalisis motivasi dan persepsi tentang daya tarik wisatawan muda dan pengaruhnya terhadap keputusan berkunjung di Taman Hutan Raya Ir. H. Djuanda. Metode penelitian yang digunakan ialah kuantitatif dengan metode analisis deskriptif dan analisis SEM-PLS (Structural Equation Modeling - Partial Least Square) serta jumlah responden sebanyak 100 orang. Teknik yang digunakan dalam penelitian berupa non probability sampling dengan pendekatan purposive sampling. Populasi responden dari penelitian ini merupakan wisatawan muda dengan rentang usia 16-29 tahun dan pernah berkunjung setidaknya satu kali ke Taman Hutan Raya Ir. H. Djuanda. Instrument penelitian ini berupa kuesioner yang disebar secara online dalam bentuk Google Form lewat berbagai platform di media sosial. Dengan menggunakan perhitungan skala likert data kemudian diolah menggunakan software Smart-PLS 4. Hasil penelitian menunjukkan bahwa seluruh variabel berada pada kategori baik. Kemudian, mayoritas motivasi wisatawan muda berkunjung ke Taman Hutan Raya Ir. H. Djuanda adalah untuk escape dan persepsi daya tarik yang paling bernilai baik ialah kemenarikan dari daya tariknya serta keputusan berkunjung wisatawan muda banyak dilakukan karena Taman Hutan Raya Ir. H. Djuanda merupakan destinasi wisata yang sesuai untuk rekreasi. Hasil pengolahan data menunjukkan bahwa variabel motivasi wisatawan muda dan persepsi wisatawan berpengaruh secara parsial dan simultan terhadap keputusan berkunjung di Taman Hutan Raya Ir. H. Djuanda Ir. H. Djuanda Forest Park is one of natural tourist destination in Bandung City. This study aims to analyze the motivation and perception of the attraction of young tourists and their influence on the decision to visit the Ir. H. Djuanda Forest Park. The research method used was quantitative with descriptive analysis method and SEM-PLS (Structural Equation Modeling with Partial Least Square) analysis and the number of respondents was 100 people. The technique used in the research is in the form of non-probability sampling with a purposive sampling approach. The respondent population of this study is young tourists with an age range of 16-29 years and have visited at least once to Ir. H. Djuanda Forest. This research instrument is in the form of a questionnaire that is distributed online in the form of Google Forms through various platforms on social media. Using the calculation of the likert scale, the data was then processed using Smart-PLS 4 software. The results showed that all variables were in the good category. Then, the majority of young tourists' motivation to visit Ir. H. Djuanda Forest Park is for escape and the perception of attraction that has the best value is the attractiveness of its attraction and the decision to visit of young tourists is made a lot because Ir. H. Djuanda Forest Park is a suitable tourist destination for recreation. The results of data processing showed that the variables of young tourists' motivation and tourist perception had a partial and simultaneous effect on the decision to visit Ir. H. Djuanda Forest Park

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Official URL: https://repository.upi.edu/
Item Type: Thesis (S1)
Additional Information: https://scholar.google.com/citations?view_op=new_profile&hl=en ID SINTA Dosen Pembimbing : Fitri Rahmafitria : 6067571
Uncontrolled Keywords: Motivasi Wisatawan Muda, Persepsi Wisatawan dan Keputusan Berkunjung, Taman Hutan Raya Ir. H. Djuanda Young Tourist Motivations, Tourist Perception and Travel Decision Making, Ir. H. Djuanda Forest Park
Subjects: G Geography. Anthropology. Recreation > GV Recreation Leisure
Divisions: Fakultas Pendidikan Ilmu Pengetahuan Sosial > Manajemen Resort & Leisure
Depositing User: Naura Azzah Maulida
Date Deposited: 02 Jan 2025 09:31
Last Modified: 02 Jan 2025 09:31
URI: http://repository.upi.edu/id/eprint/129319

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