FENOMENA SADFISHING DI MEDIA SOSIAL TIKTOK SEBAGAI ATTENTION SEEKING BEHAVIOR

Ufaira Aulia Rahmah, - (2024) FENOMENA SADFISHING DI MEDIA SOSIAL TIKTOK SEBAGAI ATTENTION SEEKING BEHAVIOR. S1 thesis, Universitas Pendidikan Indonesia.

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Abstract

Kemajuan teknologi dan media sosial, seperti TikTok, mempermudah akses informasi tetapi juga memunculkan dampak negatif seperti sadfishing, yaitu perilaku membagikan cerita sedih secara berlebihan untuk menarik perhatian. Penelitian ini bertujuan untuk mengkaji fenomena sadfishing di TikTok dan mengeksplorasi dampak negatif yang mungkin timbul dari perilaku tersebut. Penelitian ini menggunakan pendekatan kualitatif dengan metode fenomenologi dan teknik purposive sampling, serta mengumpulkan data melalui observasi, wawancara semi-struktural, dan studi dokumentasi, dengan analisis data dilakukan melalui reduksi, penyajian, dan triangulasi untuk memastikan keabsahan. Temuan menunjukkan bahwa: 1. Faktor Penyebab: Mencari dukungan sosial, keinginan untuk mendapatkan pengakuan, dan kebutuhan akan perhatian adalah faktor utama penyebab sadfishing. 2. Karakteristik: Sadfishing di TikTok melibatkan pembagian masalah pribadi, penggunaan musik sedih, tagar, visualisasi emosi, dan bahasa dramatis untuk menarik perhatian. 3. Respons Pengguna: Tanggapan pengguna TikTok bervariasi, mulai dari empati dan dukungan hingga kritik tajam yang dapat memperburuk kondisi emosional pelaku. Sadfishing di TikTok menggambarkan bagaimana individu mencari perhatian emosional di media sosial, yang dapat memperburuk kesehatan mental dan menunjukkan perlunya keterampilan sosial serta pemahaman kritis dalam penggunaan media sosial, serta pendekatan edukatif untuk mengatasi dampak negatifnya. Technological advances and social media, such as TikTok, make it easier to access information but also create negative impacts such as sadfishing, which is the behavior of sharing sad stories too much to attract attention. The research is aimed at studying the phenomenon of sadfishing in TikTok and exploring the possible negative effects of such behavior. The research uses a qualitative approach with phenomenological methods and purposive sampling techniques, as well as collecting data through observations, semi-structural interviews, and documentation studies, with data analysis performed through reduction, presentation, and triangulation to ensure validity. The findings show that: 1. Causal factors: seeking social support, the desire to gain recognition, and the need for attention are the main factors causing sadfishing. 2. Characteristics: Sadfishing in TikTok involves the division of personal problems, the visualization of emotions, the use of sad music, tagar, and dramatic language to attract attention. 3. User responses: TikTok users' responses vary, ranging from empathy and support to sharp criticism that can worsen the perpetrator's emotional condition. Sadfishing at TikTok describes how individuals search for emotional attention on social media, which can worsen mental health and indicate the need for social skills as well as critical understanding in the use of social media and educational approaches to address its negative impact.

Item Type:	Thesis (S1)
Additional Information:	ID SINTA Dosen Pembimbing: AIM ABDULKARIM: 5992379 DWI IMAN MUTHAQIN: 6077679
Uncontrolled Keywords:	Sadfishing, Mencari Perhatian, TikTok Sadfishing, Looking for attention, TikTok
Subjects:	B Philosophy. Psychology. Religion > BF Psychology H Social Sciences > HQ The family. Marriage. Woman
Divisions:	Fakultas Pendidikan Ilmu Pengetahuan Sosial > Pendidikan IPS
Depositing User:	Ufaira Aulia Rahmah
Date Deposited:	21 Nov 2024 00:57
Last Modified:	21 Nov 2024 00:57
URI:	http://repository.upi.edu/id/eprint/128307

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