Dzulfiqar Muhammad Abdan Syakuro, - (2024) PENGARUH DESTINATION BRAND EXPERIENCE TERHADAP CUSTOMER SATISFACTION DAN DAMPAKNYA PADA BEHAVIORAL INTENTION: Survei Terhadap Wisatawan Dusun Bambu Kabupaten Bandung Barat. S1 thesis, Universitas Pendidikan Indonesia.
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Abstract
ABSTRAK Dzulfiqar Muhammad Abdan Syakuro, 2005916, :Pengaruh Destination Brand Experience Terhadap Customer Satisfaction Dan Dampaknya Pada Behavioral Intention” (Survei pada Wisatawan Dusun Bambu Outdoor Dining Resort) di bawah bimbingan Ibu Yeni Yuniawati, S.Pd., M.M dan Bapak Rijal Khaerani, S.Si., M.Stat. Penelitian ini bertujuan untuk menganalisis pengaruh destination brand experience yang terdiri dari sensory, affective, behavioral dan intellectual terhadap customer satisfaction dan dampaknya pada behavioral intention yang terdiri dari revisit intention dan willingness to recommend pada wisatawan Dusun Bambu Outdoor Dining Resort. Metode penelitian yang digunakan adalah metode kuantitatif dengan jenis penelitian deskriptif dan verifikatif dengan metode explanatory survey. Populasi penelitian ini adalah wisatawan yang pernah berkunjung ke Dusun Bambu Outdoor Dining Resort dengan jumlah sampel 244 orang. Teknik analisis yang digunakan adalah analisis SEM (structural equation model) melalui software AMOS 24.0 dan SPSS 24.0. Hasil pengujian menunjukkan bahwa Destination Brand Experience berpengaruh signifikan terhadap Customer Satisfaction, Customer Satisfaction berpengaruh positif terhadap Behavioral Intention, tetapi Destination Brand Experience memiliki pengaruh yang negatif terhadap Behavioral Intention. Kata Kunci: Destinasi, Destination Brand Experience, Customer Satisfaction, Behavioral Intention. ABSTRACT Dzulfiqar Muhammad Abdan Syakuro, 2005916, “The Influence of Destination Brand Experience on Customer Satisfaction and Its Impact on Behavioral Intention" (Survey of Tourists at Dusun Bambu Outdoor Dining Resort) under the guidance of Mrs. Yeni Yuniawati, S.Pd., M.M and Mr. Rijal Khaerani, S .Sc., M.Stat. This research aims to analyze the influence of destination brand experience which consists of sensory, affective, behavioral and intellectual on customer satisfaction and its impact on behavioral intention which consists of revisit intention and willingness to recommend to tourists at Dusun Bambu Outdoor Dining Resort. The research method used is a quantitative method with descriptive research and verification with an explanatory survey method. The population of this study were tourists who had visited Dusun Bambu Outdoor Dining Resort with a sample size of 244 people. The analysis technique used is SEM (structural equation model) analysis using AMOS 24.0 and SPSS 24.0 software. The test results show that Destination Brand Experience has a significant effect on Customer Satisfaction, Customer Satisfaction has a positive effect on Behavioral Intention, but Destination Brand Experience has a negative effect on Behavioral Intention. Keywords: Destination, Destination Brand Experience, Customer Satisfaction, Behavioral Intention.
| Item Type: | Thesis (S1) |
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| Additional Information: | https://scholar.google.com/citations?view_op=new_articles&hl=en&imq=Dzulfiqar+Muhammad+Abdan+Syakuro# ID Sinta Dosen Pembimbing: Yeni Yuniawati : 6146618 |
| Uncontrolled Keywords: | Destinasi, Destination Brand Experience, Customer Satisfaction, Behavioral Intention. Destination, Destination Brand Experience, Customer Satisfaction, Behavioral Intention. |
| Subjects: | L Education > L Education (General) |
| Divisions: | Fakultas Pendidikan Ilmu Pengetahuan Sosial > Manajemen Pemasaran Pariwisata |
| Depositing User: | Dzulfiqar Muhammad Abdan Syakuro |
| Date Deposited: | 25 Oct 2024 07:28 |
| Last Modified: | 25 Oct 2024 07:28 |
| URI: | http://repository.upi.edu/id/eprint/127631 |
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