PENGARUH EXPERIENTIAL VALUE TERHADAP AUTHNETIC HAPPINESS MELALUI DESTINATION IMAGE: Survei Terhadap Wisatawan Cozy Land, Green Grass dan Tangkal Pinus

Alika Suryadini, - (2024) PENGARUH EXPERIENTIAL VALUE TERHADAP AUTHNETIC HAPPINESS MELALUI DESTINATION IMAGE: Survei Terhadap Wisatawan Cozy Land, Green Grass dan Tangkal Pinus. S1 thesis, Universitas Pendidikan Indonesia.

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Abstract

Alika Suryadini, 2000989, “Pengaruh Experiential Value terhadap Authentic Happiness melalui Destination Image (Survei pada Wisatawan Cozy Land, Green Grass dan Tangkal Pinus)” di bawah bimbingan Ibu Yeni Yuniawati, S.Pd., MM dan Bapak Oce Ridwanudin, SE., MM. Penelitian ini bertujuan untuk mengetahui bagaimana experiential value wisatawan berpengaruh terhadap authentic happiness dan destination image dan menyelidiki bagaimana destinasi berperan sebagai mediator. Dalam penelitian ini menggunakan variabel bebas yaitu Experiential value yang terdiri dari 4 dimensi: aesthetic, playfulness, consumer return on investment (CROI), social value. Destination image sebagai variabel mediasi memiliki 3 dimensi: cognitive image, affective image, unique image, dan authentic happiness sebagai variabel terikat mencakup 3 dimensi: pleasant life, engaged life, dan meaningful life. Penelitian menggunakan metode explanatory survey dengan sampel 302 responden yang pernah glamping di ketiga destinasi wisata tesebut. Data dianalisis menggunakan Structural Equation Modeling (SEM) dan Confirmatory Factor Analysis (CFA) untuk memvalidasi kesesuaian item kuisioner, kesesuaian model dan hipotesis yang diajukan. Hasil penelitian menunjukkan bahwa secara simultan tidak ada pengaruh signifikan, namun secara parsial experiential value berpengaruh signifikan terhadap authentic happiness dan destination image. Akan tetapi, destination image tidak berpengaruh signifikan terhadap authentic happiness, sehingga destination image tidak dapat berperan sebagai mediasi. Peneliti merekomendasikan peningkatan experiential value untuk meningkatkan authentic happiness wisatawan. This research aims to determine how the value of tourists' experiences influences authentic happiness and destination image and investigates how destinations participate as mediators. In this research, the independent variable is used Experiential value which consists of 4 dimensions: aesthetics, playfulness, consumer return on investment (CROI), and social value. Destination image as a mediating variable that has 3 dimensions: cognitive image, affective image, unique image, and authentic happiness as an independent variable that includes 3 dimensions: pleasant life, engaged life, and meaningful life. The research used an explanatory survey method with a sample of 302 respondents who had camped at Cozy Land, Green Grass and Tangkal Pinus. Data were analyzed using Structural Equation Modeling (SEM) and Confirmatory Factor Analysis (CFA) to validate the suitability of questionnaire items, model fit and hypotheses used. The research results show that simultaneously there is no significant influence, but partially the value of experience has a significant influence on authentic happiness and destination image. However, destination image does not have a significant effect on authentic happiness, so destination image cannot play a mediating role. Researchers recommend increasing the value of experiences to increase tourists' authentic happiness.

Item Type: Thesis (S1)
Additional Information: https://scholar.google.com/citations?user=G_RLEdwAAAAJ&hl=en ID SINTA Dosen Pembimbing: Yeni Yuniawati: 6146618 Oce Ridwanudin: 6681229
Uncontrolled Keywords: Authentic Happiness, Experiential Value, Destination Image, Tourism Industry Authentic Happiness, Destination Image, Experiential Value, Tourism Industry
Subjects: G Geography. Anthropology. Recreation > GV Recreation Leisure
L Education > L Education (General)
Divisions: Fakultas Pendidikan Ilmu Pengetahuan Sosial > Manajemen Pemasaran Pariwisata
Depositing User: Alika Suryadini
Date Deposited: 22 Oct 2024 03:07
Last Modified: 22 Oct 2024 03:07
URI: http://repository.upi.edu/id/eprint/127377

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