Bambang Nara Sujatnika, - (2020) PENGARUH MOTIVASI TERHADAP KEPUTUSAN BERKUNJUNG WISATAWAN MUDA KE OBJEK DAYA TARIK WISATA ALAM KAWAH PUTIH. S1 thesis, Universitas Pendidikan Indonesia.
![[img]](http://repository.upi.edu/style/images/fileicons/text.png) |
Text
S_MRL_1206153_Title.pdf Download (578kB) |
|
Text
S_MRL_1206153_Chapter1.pdf Download (176kB) |
|
Text
S_MRL_1206153_Chapter2.pdf Restricted to Staf Perpustakaan Download (234kB) |
|
Text
S_MRL_1206153_Chapter3.pdf Download (369kB) |
|
Text
S_MRL_1206153_Chapter4.pdf Restricted to Staf Perpustakaan Download (1MB) |
|
Text
S_MRL_1206153_Chapter5.pdf Download (113kB) |
|
Text
S_MRL_1206153_Appendix.pdf Restricted to Staf Perpustakaan Download (807kB) |
Abstract
Penelitian ini mengidentifikasi faktor motivasi dan keputusan berkunjung wisatawan muda di Kawah Putih, guna menganalisis dan mengukur pengaruh motivasi terhadap keputusan berkunjung wisatawan muda ke Kawah Putih sebagai tujuan utama dari penelitian. Metode penelitian yang digunakan berdesain deskriptif dan verifikatif dengan pendekatan kuantitatif. Analisis regresi lineaar sederhana digunakan sebagai teknik analisis data pada penelitian ini. Data-data mengenai motivasi dan keputusan berkunjung sebagai variabel penelitian diperoleh melalui hasil observasi dan kuesioner yang telah disebar di lapangan kepada orang yang sedang melakukan kunjungan ke Kawah Putih. Dari hasil pengolahan data yang telah disebar kepada 100 orang responden menunjukkan bahwa motivasi berada pada kategori cukup dengan persentase skor 67,47% dan keputusan berkunjung berada pada kategori tinggi dengan persentase skor 70,47%. Berdasarkan besaran angka persamaan regresi, keputusan berkunjung akan bernilai 8,717 apabila tidak adanya motivasi, dan setiap kenaikan satu skala pada motivasi maka keputusan berkunjung akan meningkat sebesar 0,743. Hasil penelitian ini menunjukkan bahwa keputusan berkunjung wisatawan dipengaruhi dengan sedang oleh motivasi sebesar 47%, sedangkan faktor lain yang tidak diteliti mempengaruhi keputusan berkunjung sebesar 53%. ; This study identified motivational factors and the visiting decisions of young tourists in Kawah Putih, to analyze and measure the influence of motivation on the decision of visiting young tourists to Kawah Putih as the main objective of the study. The research method used is descriptive and verification design with a quantitative approach. Simple linear regression analysis was used as a data analysis technique in this study. Data on motivation and decision to visit as research variables were obtained through observations and questionnaires distributed in the field to people who were visiting Kawah Putih. From the results of data processing that has been distributed to 100 respondents showed that the motivation was in the sufficient category with a percentage score of 67.47% and the decision to visit was in the high category with a percentage score of 70.47%. Based on the magnitude of the regression equation number, the decision to visit will be worth 8,717 if there is no motivation, and each increase in one scale on the motivation of the visit decision will increase by 0.743. The results of this study indicate that tourist visiting decisions are moderately influenced by motivation by 47%, while other factors not examined effect visiting decisions by 53%.
| Item Type: | Thesis (S1) |
|---|---|
| Additional Information: | ID Sinta Dosen Pembimbing: Reiza Miftah Wirakusuma: 5989830 Ghoitsa Rohmah Nurazizah: 6798290 |
| Uncontrolled Keywords: | Motivation and Visiting Decisions; Motivasi Wisata dan Keputusan Berkunjung |
| Subjects: | L Education > L Education (General) |
| Divisions: | Fakultas Pendidikan Ilmu Pengetahuan Sosial > Manajemen Resort & Leisure |
| Depositing User: | Bambang Nara Sujatnika |
| Date Deposited: | 09 Oct 2024 09:20 |
| Last Modified: | 09 Oct 2024 09:20 |
| URI: | http://repository.upi.edu/id/eprint/127194 |
Actions (login required)
 |
View Item |