Milacika Shafa S S, - (2024) PENGARUH SHOPPING ORIENTATION DAN TRUST TO SOCIAL MEDIA TERHADAP ONLINE PURCHASE INTENTION: Survei pada Produk Jam Tangan Fossil dengan Jangkauan Followers Instagram Fossil Indonesia. S1 thesis, Universitas Pendidikan Indonesia.
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Abstract
Milacika Shafa Sabila Supriyadi (1807251) “Pengaruh Shopping Orientation dan Trust To Social Media terhadap Online Purchase Intention (Survei pada Produk Jam Tangan Fossil dengan Jangkauan Followers Instagram Fossil Indonesia)” di bawah bimbingan Dr. Bambang Widjajanta, MM dan Dr. Lisnawati, SP.d,. MM. Penelitian ini bertujuan untuk memperoleh gambaran dan pengaruh online shopping orientation dan trust to social media terhadap online purchase intention pada followers Instagram Fossil Indonesia. Jenis penelitian yang digunakan adalah deskriptif verifikatif. Metode yang digunakan purposive sampling dengan ukuran sampel sebanyak 398 responden. Teknik analisis penelitian ini menggunakan analisis regresi linier berganda dan uji hipotesis, dengan menggunakan program SPSS for Windows versi 26. Hasil temuan penelitian ini menunjukkan bahwa gambaran online shopping orientation, trust to social media dan online purchase intention berada pada kategori baik, berpengaruh secara positif dan signifikan. Temuan pada penelitian ini menegaskan bahwa keberadaan shopping orientation dan trust to social media mampu meningkatkanonline purchase intention pada followers Instagram Fossil Indonesia. Milacika Shafa Sabila Supriyadi (1807251)” The Influence of Shopping Orientation and Trust To Social Media on Online Purchase Intention (Survey on Fossil Watch Products with the Reach of Fossil Indonesia Instagram Followers)” under the guidance of Dr. Bambang Widjajanta, MM dan Dr. Lisnawati, SP.d,. MM. This research aims to obtain an overview and influence of shopping orientation andtrust to social media on online purchase intention among Fossil Indonesia Instagram followers. The type of research used is descriptive verification. The method used was purposive sampling with a sample size of 398 respondents. The research analysis technique uses multiple linear regression analysis and hypothesis testing, using the SPSS for Windows version 26 program. The findings of this research show that the description of online shopping orientation, trust to social media and online purchase intention is in the good category, has a positive and significant influence. The findingsin this research confirm that the existence of online shopping orientation and trust in social media can increase online purchase intention among Fossil Indonesia Instagram followers.
| Item Type: | Thesis (S1) |
|---|---|
| Additional Information: | ID SINTA Dosen Pembimbing: Bambang Widjajanta: 5984870 Lisnawati: 5986471 |
| Uncontrolled Keywords: | Online shopping orientation, trust to social media, online purchase intention |
| Subjects: | G Geography. Anthropology. Recreation > GT Manners and customs H Social Sciences > HF Commerce |
| Divisions: | Fakultas Pendidikan Ekonomi dan Bisnis > Pendidikan Manajemen Bisnis |
| Depositing User: | milacika shafa sabila supriyadi |
| Date Deposited: | 26 Sep 2024 06:44 |
| Last Modified: | 26 Sep 2024 06:44 |
| URI: | http://repository.upi.edu/id/eprint/125786 |
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