Citra Raseuki Lefana, - (2024) GREEN PRODUCT SARIAYU: BAGAIMANA DAMPAKNYA TERHADAP GREEN PURCHASE INTENTION?: Survei Pada Generasi Z Kota Jakarta. S1 thesis, Universitas Pendidikan Indonesia.
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Abstract
Komitmen untuk pola konsumsi dan produksi berkelanjutan serta integrasi praktik berkelanjutan dalam siklus produksi, khususnya di industri kosmetik. Sariayu memperkenalkan Green Product untuk menarik minat konsumen peduli lingkungan. Tujuan penelitian ini adalah untuk mengeksplorasi tingkat Green Purchase Intention pada Generasi Z terkait Green Product Sariayu. Untuk mengetahui hasil penelitian, maka metode penelitian dilakukan dengan uji asumsi normalitas, analisis korelasi, analisis regresi sederhana dan uji hipotesis, pengumpulan data melalui kuesioner yang didukung oleh wawancara dan studi literatur. Penelitian ini menggunakan teknik non-probability sampling dengan margin of error sebesar 5%. Analisis data dilakukan menggunakan Uji-t untuk menguji pengaruh Green Product terhadap Green Purchase Intention secara parsial. Hasil dari penelitian ini menunjukan bahwa terdapat pengaruh positif antara Green Product dalam meningkatkan Green Purchase Intention pada kosmetik Sariayu. Commitment to sustainable consumption and production patterns and integration of sustainable practices into production cycles, in the cosmetic industry. Sariayu introduced Green Product to attract consumer interest in the environment. The purpose of this research is to explore the level of Green Purchase Intention on Generation Z related to Green Product Sariayu. To find out the results of the research, the research method is performed with normality assumption tests, correlation analysis, simple regression analysis and hypothesis testing, data collection through questionnaires supported by interviews and literature studies. The study used a non-probability sampling technique with a margin of error of 5%. Data analysis was carried out using Test-t to test the influence of Green Product on the Green Purchase Intention partially. The results of this study show that there is a significant positive influence of Green Product in increasing Green Purchase Intention on Sariayu cosmetics.
| Item Type: | Thesis (S1) |
|---|---|
| Additional Information: | https://scholar.google.com/citations?hl=en&user=zvTP5iAAAAAJ ID SINTA Dosen Pembimbing: Vanessa Gaffar: 5993246 Ayu Krishna Yuliawati: 5977407 |
| Uncontrolled Keywords: | Green Product, Green Purchase Intention, Green Cosmetic, Sustainability. |
| Subjects: | L Education > L Education (General) |
| Divisions: | Fakultas Pendidikan Ekonomi dan Bisnis > Manajemen (non kependidikan) |
| Depositing User: | Citra Raseuki Lefana |
| Date Deposited: | 25 Sep 2024 08:30 |
| Last Modified: | 25 Sep 2024 08:30 |
| URI: | http://repository.upi.edu/id/eprint/125587 |
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