HUBUNGAN KUALITAS PELAYANAN SEKOLAH TERHADAP LOYALITAS ORANG TUA MURID DI TK NEGERI C KOTA BANDUNG

Na'ila Rofa Sabila, - (2024) HUBUNGAN KUALITAS PELAYANAN SEKOLAH TERHADAP LOYALITAS ORANG TUA MURID DI TK NEGERI C KOTA BANDUNG. S1 thesis, Universitas Pendidikan Indonesia.

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Abstract

Taman Kanak-kanak merupakan produsen yang menghasilkan sebuah jasa dalam dunia Pendidikan, dimana para Orang tua murid akan memilih TK untuk menyekolahkan anak-anaknya kembali jika mendapat kualitas pelayanan yang sesuai dengan harapannya. Tujuan dari penelitian ini adalah untuk mendapatkan analisis terkait apakah terdapat hubungan antara kualitas pelayanan sekolah terhadap loyalitas Orang tua murid di taman kanak-kanak. Pendekatan pada penelitian ini yaitu pendekatan induktif dan mengunakan metode kuantitatif. Teknik sampling yang digunakan yaitu sampling jenuh, dengan total responden 54 Orang tua murid TK Negeri Citarip. Teknik pengambilan data pada penelitian ini mengunakan kuesioner secara online yang disebar melalui aplikasi Whatsapp grup Orang tua murid. Teknik pengumpulan data dalam penelitian ini mengunakan teknik analisis deskriptif dan analisis inferensial dengan bantuan software SPSS Versi 25 pada uji korelasi Pearson. Alat ukur kualitas pelayanan sekolah yang digunakan dalam penelitian ini disusun oleh peneliti sebanyak 30 item dengan nilai reliability 0,960 dan nilai validitas > 0,5. Alat ukur loyalitas Orang tua murid yang terdiri dari 12 item dengan nilai reliability 0,939 dan nilai validitas > 0,5 . Hasil hipotesis mengunakan korelasi product moment menunjukan bahwa terdapat hubungan yang signifikan antara kualitas pelayanan sekolah terhadap loyalitas Orang tua murid di TK Negeri Citarip dengan nilai signifikansi sebesar 0,000, tingkat kategori hubungan sebesar 0,743 termasuk kategori korelasi yang kuat, dengan derajat hubungan positif. Berdasarkan hasil perhitungan statistik diperoleh R² sebesar 0,552, artinya kontribusi kualitas pelayanan sekolah sebesar 55% terhadap loyalitas orang tua murid, sisanya sebanyak 45% dipengaruhi faktor lain yang tidak diteliti. Hubungan dimensi yang paling tinggi yaitu dimensi assurance dan empthy dengan persentase 50,8%. Hubungan dimensi yang rendah yaitu reliability dengan persentase 31,4%. Untuk kepala sekolah dan guru TK Negri Citarip diharapkan dapat memperhatikan faktor-faktor lain selai dari dimensi kualitas pelayanan yang dapat mempengaruhi loyalitas orang tua murid, agar loyalitas orang tua murid semakin meningkat. Kindergarten is a producer that produces a service in the world of education, where parents will choose kindergarten to send their children back to school if they get a quality of service that meets their expectations. The purpose of this study is to obtain an analysis related to whether there is a relationship between the quality of school services and the loyalty of parents of students in kindergarten. The approach in this study is an inductive approach and uses quantitative methods. The sampling technique used is saturated sampling, with a total of 54 respondents of Citarip State Kindergarten. The data collection technique in this study used an online questionnaire distributed through the Whatsapp application of the parent group. The data collection technique in this study used descriptive analysis techniques and inferential analysis with the help of SPSS Version 25 software in the Pearson correlation test. The measuring instrument for the quality of school services used in this study was compiled by researchers as many as 30 items with a reliability value of 0.960 and a validity value> 0.5. The measuring instrument for parent loyalty consists of 12 items with a reliability value of 0.939 and a validity value> 0.5. The results of the hypothesis using product moment correlation show that there is a significant relationship between the quality of school services and the loyalty of parents of students at Citarip State Kindergarten with a significance value of 0.000, the level of the relationship category of 0.743 is included in the strong correlation category, with a positive degree of relationship. Based on the results of statistical calculations, R² was obtained at 0.552, meaning that the contribution of school service quality is 55% to the loyalty of parents of students, the remaining 45% is influenced by other factors that were not studied. The highest dimension relationship is the assurance and empty dimensions with a percentage of 50.8%. The low dimension relationship is reliability with a percentage of 31.4%. For the principal and teachers of Citarip State Kindergarten, it is hoped that they can pay attention to other factors besides the dimensions of service quality that can affect the loyalty of parents of students, so that the loyalty of parents of students will increase.

Item Type:	Thesis (S1)
Additional Information:	https://scholar.google.com/citations?view_op=list_works&hl=en&user=2CejqE8AAAAJ ID SINTA Dosen Pembimbing : Mubiar Agustin : 6128201 Rudiyanto : 6039467
Uncontrolled Keywords:	Kualitas Pelayanan Sekolah, Loyalitas Orang tua Murid, Pembelian Jasa School Service Quality, Parents Loyalty, purchase of services
Subjects:	L Education > L Education (General)
Divisions:	Fakultas Ilmu Pendidikan > Pedagogik > PGPAUD Bumi Siliwangi
Depositing User:	Na'ila Rofa Sabila
Date Deposited:	02 Oct 2024 04:18
Last Modified:	02 Oct 2024 04:18
URI:	http://repository.upi.edu/id/eprint/125496

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