PENGARUH FINANCIAL LITERACY TERHADAP INVESTMENT DECISION PADA UNIT LINK INSURANCE PLAN: Survey terhadap Pemegang Polis AIA, Prudential atau AXA Mandiri di Indonesia

Ellian Irfan Juliano, Ellian (2024) PENGARUH FINANCIAL LITERACY TERHADAP INVESTMENT DECISION PADA UNIT LINK INSURANCE PLAN: Survey terhadap Pemegang Polis AIA, Prudential atau AXA Mandiri di Indonesia. S1 thesis, Universitas Pendidikan Indonesia.

Abstract

Ellian Irfan Juliano (1905057) “Pengaruh Financial Literacy Terhadap Investment Decision Pada Unit Link Insurance Plan (Survey Terhadap Pemegang Polis AIA, Prudential Atau AXA Mandiri Di Indonesia)” di bawah bimbingan Dr. Imas Purnamasari, S.Pd., M.M dan Ratu Dintha Insyani Zukhruf Firdausi Sulaksana, S.Pd., M.M. Penelitian ini bertujuan untuk memperoleh gambaran dan pengaruh financial literacy terhadap investment decision pada pemegng polis AIA, Prudential atau AXA Mandiri. Penelitian ini menggunakan metode deskriptif dan verifikatif dengan pendekatan kuantitatif. Sampel berjumlah 370 responden dengan teknik penarikan sampel simple random sampling. Data di oleh secara statistik menggunakan regresi sederhana menggunakan program SPSS IBM Statistics 25 for Windows. Hasil temuan pada penelitian ini menemukan bahwa gambaran financial literacy berada pada kategori sedang. Berdasarkan hasil penelitian, peneliti merekomendasikan untuk agar Perusahaan Asuransi AIA, Prudential dan AXA Mandiri mempertahankan, mengelola, dan memaksimalkan Kerjasama untuk meningkatkan literasi keuangan masyarakat dan memberikan edukasi ataupun penyuluhan secara rutin terkait dengan produk keuangan serta Unit Link Insurance Plan. Kata kunci: Financial Literacy, Investment Decision, Unit Link Insrance Plan Ellian Irfan Juliano (1905057) “The Effect of Financial Literacy among Investment Decision at Unit Link Insrurance Plan (Survey of Insurance Holder’s at AIA, Prudential or AXA Mandiri)” under the guidance of Dr. Imas Purnamasari, S.Pd., M.M and Ratu Dintha Insyani Zukhruf Firdausi Sulaksana, S.Pd., M.M. This study aims to obtain an overview and influence of financial literacy on investment decisions on AIA, Prudential or AXA Mandiri policyholders. This research uses descriptive and verification methods with a quantitative approach. The sample totalled 370 respondents with simple random sampling technique. Data is statistically processed using multiple regression using the SPSS IBM Statistics 25 for Windows programme. The findings of this study found that the financial literacy picture was in the middle category. Based on the results of the study, the researcher recommends that AIA, Prudential and AXA Mandiri Insurance Companies maintain, manage, and maximise cooperation to improve public financial literacy and provide education or counseling regularly related to financial products and Unit Link Insurance Plan.. Keywords: Financial Literacy, Investment Decision, Unit Link Insrance Plan

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Official URL: https://repository.upi.edu/
Item Type: Thesis (S1)
Additional Information: https://scholar.google.com/citations?view_op=list_works&hl=en&user=KUf0iKwAAAAJ ID SINTA Dosen Pembimbing: IMAS PURNAMASARI: 5995993 RATU DINTHA INSYANI ZUKHRUF FIRDAUSI SULAKSANA: 6752924
Uncontrolled Keywords: Financial Literacy, Investment Decision, Unit Link Insrance Plan
Subjects: H Social Sciences > HB Economic Theory
H Social Sciences > HG Finance
L Education > L Education (General)
Divisions: Fakultas Pendidikan Ekonomi dan Bisnis > Pendidikan Manajemen Bisnis
Depositing User: Ellian Irfan Juliano
Date Deposited: 18 Sep 2024 16:03
Last Modified: 18 Sep 2024 16:03
URI: http://repository.upi.edu/id/eprint/124782

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