Aliffia Nur Hasana, - (2024) RANCANG BANGUN FITUR UMPAN BALIK KUALITAS PELAYANAN PADA WEBSITE PT. TOSO INDUSTRI INDONESIA. S1 thesis, Universitas Pendidikan Indonesia.
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Abstract
Dalam era globalisasi dan persaingan industri yang ketat, perusahaan dituntut untuk tidak hanya menghasilkan produk berkualitas tinggi tetapi juga memberikan pengalaman positif kepada pelanggan. PT. Toso Industri Indonesia membutuhkan suatu sistem berbasis website yang dapat digunakan untuk mengumpulkan, menganalisis, dan menginterpretasi data dari pelanggan untuk meningkatkan kualitas layanan dan kepuasan pelanggan. Maka dari itu penelitian ini berfokus pada rancang bangun fitur umpan balik kualitas pelayanan pada website PT. Toso Industri Indonesia. Metode yang digunakan dalam penelitian ini adalah metode Waterfall yang melibatkan tahapan perancangan sistem, implementasi, dan pengujian. Pada tahap pengujian dilakukan uji UAT (User Acceptance Testing) dan SUS (System Usabillity Scale). Hasil pengujian tersebut mendapatkan adjective rating Excellent sehingga pada penelitian ini menunjukkan bahwa fitur umpan balik yang dirancang dapat meningkatkan efisiensi dalam pengumpulan dan analisis data kepuasan pelanggan, serta memberikan kontribusi positif bagi pengembangan kualitas pelayanan di PT. Toso Industri Indonesia. ----- In the era of globalization and intense industrial competition, companies are required to not only produce high quality products but also provide positive experiences to customers. PT. Toso Industri Indonesia needs a website-based System that can be used to collect, analyze and interpret data from customers to improve service quality and customer satisfaction. Therefore, this research focuses on the design of the service quality feedback feature on the website PT. Toso Industri Indonesia. The method used in this research is the Waterfall method which involves the stages of System design, implementation and testing. At the testing stage, UAT (User Acceptance Testing) and SUS (System Usability Scale) tests were carried out. The test results received an adjective rating Excellent so that this research shows that the designed feedback feature can increase efficiency in collecting and analyzing customer satisfaction data, as well as making a positive contribution to the development of service quality at PT. Toso Industri Indonesia.
| Item Type: | Thesis (S1) |
|---|---|
| Additional Information: | https://scholar.google.com/citations?authuser=2&user=qMksewkAAAAJ ID SINTA Dosen Pembimbing : Hafiyyan Putra Pratama : 6681148 Endah Setyowati : 6681149 |
| Uncontrolled Keywords: | Website, Metode Waterfall, Umpan Balik Website, Waterfall Method, Survey |
| Subjects: | T Technology > T Technology (General) |
| Divisions: | UPI Kampus Purwakarta > S1 Sistem Telekomunikasi |
| Depositing User: | Aliffia Nur Hasana |
| Date Deposited: | 04 Sep 2024 08:29 |
| Last Modified: | 04 Sep 2024 08:29 |
| URI: | http://repository.upi.edu/id/eprint/122977 |
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