Ramdhani, Dani (2014) STRATEGI PENGEMBANGAN RM. NASI BANCAKAN SEBAGAI DAYA TARIK WISATA KULINER DI KOTA BANDUNG. S1 thesis, Universitas Pendidikan Indonesia.
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Abstract
Trenpeningkatanjumlahpengunjungtiaptahun RM. NasiBancakanberpotensiuntuklebihberkembang, namunmasalahnyadayatarikwisatarumahmakanNasiBancakanbelumbegitudikenalmasyarakatluaskarenapengunjungmasihdidominasidarikota Bandung dan Jakarta. Dimanaberpengaruhdenganpersentasepeningkatanjumlahpengunjung yang relatifmenurun.Penelitianinibertujuanuntukmemformulasikanstrategipengembangan yang tepatuntukditerapkan di RM. NasiBancakansebagaidayatarikwisatakuliner di kota Bandung melaluipendekatananalisisSWOT. Dimanaberdasarkanhasilanalisis SWOT, yang menggunakanmatriks EFE, matriks IFE, matriks SWOT, danmatriks IE.Faktoreksternaldenganskortertinggi yang mempengaruhiperkembangan RM. NasiBancakanadalahfaktorpeluangyaitubranding kota Bandung sebagaitujuanwisatakuliner, sedangkanancamantertinggiadalahmakanandarinegara lain. Faktor internal denganskortertinggiadalahfaktorkekuatanyaitudayatarik menu yang ditawarkan, sedangkanfaktorkelemahanyaitumanajemenoperasionaldapur.Skor total rata-rata tertimbang IFE sebesar 2,94artinyaposisi internal RM. NasiBancakanmemilikiposisi yang kuatterhadapkekuatandankelemahan yang ada. Skortotal rata-rata tertimbang EFE sebesar 2,90 yang menunjukkanbahwa RM. NasiBancakanmerespondenganbaikterhadappeluangdanancamanyang ada. Strategi yang cocokditerapkanadalahstrategipenetrasipasardanstrategipengembanganproduk. Kata Kunci : Faktor Internal, FaktorEksternal, Analisis SWOT, WisataKuliner, RumahMakanNasiBancakan Trend of increasing number of visitors RM. NasiBancakan growing is potential for more, but the problem is the tourist attraction of NasiBancakan not so widely known as visitors dominated from the city of Bandung and Jakarta. This study aims to formulate appropriate development strategy to be implemented in the RM. NasiBancakan as a culinary tourist attraction in Bandung through SWOT approach, by analyzing external factors consisting of the opportunities and threats and internal factors consisting of strengths and weaknesses. The results showed that of the SWOT analysis, which uses the EFE Matrix, IFE Matrix, SWOT Matrix and IE Matrix. External factors with the highest score that influence the development of RM. Nasi Bancakan is a factor branding opportunities that the Bandung as a culinary tourism destination, while the highest threat is food from other countries. Internal factors with the highest score is the strength factor is the attractiveness of the menu on offer, while the weakness factor is the operational management of the kitchen. The total score is a weighted average of 2.94 means IFE internal position of RM. NasiBancakan has a strong position on the strengths and weaknesses. The total score is a weighted average of 2.90 EFE which show that the RM. Nasi Bancakan respond well to the opportunities and threats that exist. Matching strategy is applied to the market penetration strategy and product development strategies. Keywords : Internal factors, External factors, SWOT Analysis, Culinary Tourism,RumahMakanNasi Bancakan
| Item Type: | Thesis (S1) |
|---|---|
| Uncontrolled Keywords: | Faktor Internal, FaktorEksternal, Analisis SWOT, WisataKuliner, RumahMakanNasiBancakan |
| Subjects: | L Education > L Education (General) |
| Divisions: | Fakultas Pendidikan Ilmu Pengetahuan Sosial > Program Studi Kepariwisataan |
| Depositing User: | DAM STAF Editor |
| Date Deposited: | 13 Jan 2015 06:29 |
| Last Modified: | 13 Jan 2015 06:29 |
| URI: | http://repository.upi.edu/id/eprint/12269 |
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