Agisny, - (2024) ANALISIS EFEKTIVITAS KUALITAS KONTEN INSTAGRAM MENGGUNAKAN CUSTOMER RESPONSE INDEX (CRI) PADA INSTAGRAM @STUDIO.DAPUR. S1 thesis, Universitas Pendidikan Indonesia.
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Abstract
Penelitian ini bertujuan untuk mengetahui efektivitas kualitas konten instagram @studio.dapur. Metode penelitian menggunakan kuantitatif deskriptif dengan sampel 100 responden dari followers @studio.dapur. Metode analisis yang digunakan adalah Customer Response Index (CRI), sebuah alat ukur untuk mengukur tingkat respon konsumen pada berbagai tingkatan, mulai dari kesadaran (awareness), pemahaman (comprehend), minat (interest), niat (intention), hingga tindakan nyata (action). Hasil penelitian menunjukan bahwa kualitas konten instagram @studio.dapur berhasil mencapai nilai CRI sebesar 55% yang dikategorikan cukup efektif. This research aims to determine the effectiveness of the quality of Instagram content @studio.dapur. The research method uses descriptive quantitative with a sample of 100 respondents from @studio.dapur followers. The analytical method used is the Customer Response Index (CRI), a measuring tool to measure consumer response at various levels, starting from awareness, comprehension, interest, intention, and action. The research results show that the quality of @studio.dapur Instagram content has achieved a CRI value of 55% which is categorized as quite effective.
| Item Type: | Thesis (S1) |
|---|---|
| Additional Information: | https://scholar.google.com/citations?view_op=list_works&hl=id&user=PfjEXwEAAAAJ ID SINTA Dosen Pembimbing: Ismail Yusuf: 6146933 Nizza Nadya Rachmani: 6746169 "Karya ini adalah tugas akhir setara dengan skripsi sesuai dengan SK Direktur UPI Kampus Tasikmalaya Nomor: B-5576/UN40.C3/PK.03.08/2024" |
| Uncontrolled Keywords: | Efektivitas, Kualitas Konten, Instagram, Customer Respon Index, Studio Dapur Effectiveness, Content Quality, Instagram, Customer Response Index, Studio Dapur |
| Subjects: | H Social Sciences > H Social Sciences (General) |
| Divisions: | UPI Kampus Tasikmalaya > S1 Kewirusahaan |
| Depositing User: | Agisny |
| Date Deposited: | 20 Sep 2024 07:52 |
| Last Modified: | 20 Sep 2024 07:52 |
| URI: | http://repository.upi.edu/id/eprint/122295 |
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