ANALISA MANAJEMEN HUBUNGAN PELANGGAN SHARTPRO

Alfi Nur Syilmi, - (2024) ANALISA MANAJEMEN HUBUNGAN PELANGGAN SHARTPRO. S1 thesis, Universitas Pendidikan Indonesia.

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Abstract

Persaingan bisnis yang semakin ketat membuat perusahaan semaksimal mungkin mempertahankan bisnisnya agar berkelanjutan. Salah satu aspek penting dalam mempertahankan usaha yang berkelanjutan yaitu melalui Customer Relationship Management. Artikel ini bertujuan untuk mengetahui gambaran mengenai customer relationship management yang digunakan creative agency SHARTPRO, serta melakukan Analisa customer relationship management menggunakan kerangka VRIO. Metode penelitian yang digunakan adalah metode penelitian kualitatif dengan pendekatan deskriptif untuk mengetahui Customer Relationship Management pada perusahaan secara mendalam dengan pengambilan data melalui kegiatan wawancara. Adapun studi literatur digunakan untuk pengambilan data mengenai teori. Hasil dari penelitian didapatkan bahwa Customer Relationship Management pada SHARTPRO belum ditaraf keunggulan kompetitif berkelanjutan sehingga dibutuhkan beberapa strategi yang tepat untuk pengembangan Customer Relationship Management pada perusahaan agar usahanya dapat bertahan dan berlanjut. Increasingly tight business competition makes companies do their best to maintain their business in a sustainable manner. One important aspect in maintaining a sustainable business is through Customer Relationship Management. This article aims to provide an overview of customer relationship management used by creative agency SHARTPRO, as well as to conduct a customer relationship management analysis using the VRIO framework. The research method used is a qualitative research method with a descriptive approach to understand Customer Relationship Management in companies in depth by collecting data through interviews. The literature study is used to collect data regarding theory. The results of the research found that Customer Relationship Management at SHARTPRO has not yet reached the level of sustainable competitive advantage so that several appropriate strategies are needed to develop Customer Relationship Management in the company so that its business can survive and continue.

Item Type:	Thesis (S1)
Additional Information:	https://scholar.google.com/citations?view_op=list_works&hl=id&user=4IEbMWwAAAAJ ID SINTA Dosen Pembimbing: Azizah Fauziyah: 6084425 Ghia Ghaida Kanita: 6084910 "Karya ini adalah tugas akhir setara dengan skripsi sesuai dengan SK Direktur Kampus UPI Tasikmalaya nomor: B-5576/UN40.C3/PK.03.08/2024"
Uncontrolled Keywords:	Customer Relationship Management, VRIO, Creative Agency
Subjects:	H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions:	UPI Kampus Tasikmalaya > S1 Kewirusahaan
Depositing User:	Alfi Nur Syilmi
Date Deposited:	24 Sep 2024 08:17
Last Modified:	24 Sep 2024 08:17
URI:	http://repository.upi.edu/id/eprint/122286

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